Marketing Manager - Edmonton, Canada - Boundary Equipment Co. Ltd

Boundary Equipment Co. Ltd

Verified Company

Edmonton, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Job Title:
Marketing Manager

Company:
Boundary Mining Group

Location:
Edmonton

Boundary Mining Group is looking for a dynamic and experienced Marketing Manager to join our team and lead the development and implementation of our marketing strategies.

You are:
A strategic visionary with a deep-rooted curiosity and desire to learn. You blend analytical prowess with innovative thinking, eager to elevate a brand's presence in a constantly evolving landscape. Collaboration is your forte, understanding that in unity, true potential is realized.

We are:

A well-known company in the mining and material handling industry, specializing in the manufacturing and supply of high-quality replacement parts for mining, milling, forestry, and hydraulic equipment.

Founded with a commitment to excellence and innovation, Boundary
Mining Group has gained a reputation for providing reliable solutions to mining and critical infrastructure operations globally.

Key Responsibilities:

Strategic Planning: Develop and execute comprehensive marketing strategies for the

Boundary Mining Group and its divisions ensuring alignment with organizational objectives, ensuring the effective promotion of our products and services.

Event and

Trade Show Planning:
Plan and execute events and trade shows.

Budget Management: Plan and manage marketing budgets, allocating resources effectively to various campaigns and initiatives.
Campaign Evaluation: Evaluate the effectiveness of marketing campaigns, analyzing key metrics and feedback to measure ROI and campaign success.
Pricing Strategy: Formulate competitive pricing strategies that align with company objectives, appeal to customers, and maximize profitability.
Sales Estimation: Estimate potential sales through thorough market research and analysis, guiding sales forecasts and setting realistic goals.
Continuous Improvement: Monitor market trends, competitor activities, and customer preferences. Adjust marketing strategies and campaigns accordingly to stay ahead in the industry.
Crossfunctional Collaboration: Collaborate with sales, product development, and other departments to ensure cohesive marketing efforts and consistent messaging.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field. Master's degree is a plus.
Minimum 5 years of experience in marketing, with a focus on strategic planning, team management, and campaign evaluation.
Curiosity is fundamental to the role and culture.
Proven track record of successfully implementing and managing marketing campaigns that drive sales and enhance brand visibility.
Strong analytical skills, with the ability to interpret data and market trends to make informed decisions.
Excellent leadership and communication skills, with the ability to inspire and motivate a team.
Proficiency in marketing software and tools for campaign management, analytics, and reporting.
Experience in the mining industry or related field is a significant advantage.

Salary:
$70,000.00-$100,000.00 per year

Benefits: