Consumer Insights Analyst - Mississauga, Canada - Trophy Foods Inc

Trophy Foods Inc

Verified Company

Mississauga, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Trophy Foods is Canada's leading supplier of high-quality edible nuts, dried fruit and confectionery products.

We pride ourselves on providing the highest quality products, at the best value, through our direct channel of global grower relationships.

Trophy Foods Inc. is Canadian owned and operated with over 40 years of experience in serving our customers. We produce edible nuts, dried fruits, confectionery and bulk foods under our Trophy brand.

We also work with grocery retailers, mass merchandisers, drug channel, and food service customers across the country to create and produce a wide variety of private label branded products.

Key responsibilities include, but are not limited to:

Insights Leadership

Provide regular and timely updates to the business regarding insights into consumer/shopper/category and overall trends.
Research competitor and market trends that identifies competitor strategies, strengths, and weaknesses.
Support consumer and customer innovation projects from start to finish working with syndicated, internet, supplier, retailer data sources, etc.
Responsible for preparing insights stories/decks for presentation to customers.
Deeply understand the target consumer to provide input into new products ideas that are grounded on consumer, market, and competitive analytics.
Synthesize data from multiple sources and translate findings into actionable business opportunity proposals.
Provide input into brand price strategy by assessing channel and promo impact.
Design research programs as required driven by business needs.

CCOE Behaviors:

Anticipates opportunities for change and willing to push peers and business partners beyond status quo.
Creates and actively participates in an environment in which everyone is inspired to do more.
Promotes an inclusive environment through active listening, respect, and trust; energizes others by promoting candid dialogue, healthy debate, and diverse consumer first thinking.
Operates with a sense of urgency and demonstrates a willingness to go above and beyond.
Develops strong relationships cross functionally.
Inherently curious about business patterns proactively investigating trends.
Communicate ideas and information in an effective manner by listening, demonstrating understanding, readily sharing information, and keeping appropriate parties up to date.

Experience, Qualifications, and Educational Requirements:

A minimum of 3 years of previous Insights experience. Experience leading the development of category, corporate and product brand business plans with execution and assessment of a plan.
A minimum of 3 years in consumerpackaged goods experience in the grocery industry. Private Brand and branded CPG experience in a commodity environment preferred.
University degree related to the discipline of marketing/business/commerce.
Excellent project management, facilitation, and communication skills.
Passionate about discovering food trends via research, analytics, and qualitative/quantitative data assimilation.
High proficiency with retailer POS / industry platforms such as IRI, Retail Link, Nielsen etc.
Strong communication and presentation skills: Skilled presentation creator to convey insights supported by data.
Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations.
High energy enabler capable of creating believers and gaining share of voice with commercial and manufacturing stakeholders.