Account Executive, Partnership Marketing - Toronto, Canada - National Hockey League (NHL)
1 week ago
Description
SUMMARY
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Manage the day-to-day marketing activations for NHL Corporate Marketing Partners, including the following responsibilities:
- Lead ongoing partner approvals, some of which to include: digital/social content, PR, event and brand/product activation, premium items, brand advertising
- Proactively manage the development and implementation of all B2Bfocused partner programs/activations throughout the season with a direct focus on NHL Jewel Events (Heritage Classic, All-Star Weekend, Winter Classic, Stadium Series, Stanley Cup Final and Awards)
- Accurately interpret contracts and related legal documents for purposes of ensuring the fulfilment of all partner deliverables
- Lead partner activation tracking and monitor all marketing fund allocations
- Research, write and develop client presentations, content briefs, event summaries and meeting/event recapCoordinate the delivery of all necessary NHL marketing and/or media assets as per each partnership agreement
- Work effectively with several internal divisions of the NHL to meet deadlines and coordinate necessary program deliverables
- Compile necessary B2B category relevant research/background information to help the team stay informed on each partners' business and generate new creative ideas for partner campaigns
- Attend and contribute to meetings/presentations with partners
QUALIFICATIONS:
- Experience in project management and event planning including (but not limited to) budget tracking, catering, transportation, and onsite execution
- Highly organized with the ability to multitask in a fastpaced environment
- Exceptional attention to detail
- Superior interpersonal and relationship management skills
- Strong level of customer service / account management training
- Exceptional writing and communication skills
- Strong problemsolving skills and an ability to be flexible and adapt quickly to changing demands
- Ability to work effectively both independently and within a team environment
- Possess a positive, cando, curious attitude
- High level of interest / familiarity in emerging media including analytics, broadcast, and social media platforms
- High level of interest in Technology in Sports
- Strong working knowledge of sports marketing and the sport of hockey
- Ability to travel domestically and internationally (US), including nights and weekends where applicable
EDUCATION AND/OR EXPERIENCE:
- Successful completion of postsecondary education in Commerce, Marketing or related field
- 3+ years marketing experience within brand/sports/entertainment marketing, event management, media and/or promotion
- Previous B2B experience is an asset
LANGUAGE SKILLS:
- English (Superior spoken and written)
- Proficiency in French (spoken and written) is an asset
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