Director, Ecommerce Strategy - Toronto, Canada - Wavemaker

Wavemaker

Verified Company

Toronto, Canada

5 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by

reshaping consumer decision-making and experiences through media, content and technology. The

Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we

understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless.

We do our best work for brave brands and people who want to be challenged to go further and faster.

We know it's not easy, but if it's in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and

businesses.

Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients' business.
- confidence to challenge what's gone before.
- the support to go further than we thought possible

We are a part of GroupM, WPP's global media investment management company.

Overview

Taking ownership of the direction of the client's Ecommerce business; driving performance and outcome strategies for their Eretail businesses beyond Amazon i.e Walmart, Instacart, Shoppers Drug Mart and PC Express. Also, evaluate and expand to new retailers like Hudson's Bay, Sephora etc
In collaboration with our client, as Ecommerce Director you will be leading the Ecommerce function, strategy, and practice. You will work closely with all brand stakeholders, clients, and internal teams to provide best advice; plan and monitor Ecommerce strategy and innovation with focus on business understanding and meeting KPI's.

Key Responsibilities

Develop and manage highlevel, multiyear growth strategies for the client, leveraging channel,

- retail, and media expertise.

Actively participate in the development & delivery of ecommerce services + strategy across all

- brands working closely with the Managing Director and the internal and client e-comm team as
- well as retailers.

Prepare insightful analysis, summarized in compelling reports, to provide ongoing delivery of

- insight to brands, from vendors, innovations, competitors.

Routinely collaborate with the media team to arrive at strategy & recommendations supported

- by data and analytics.

Collaborate closely with Walmart, Loblaws (SDM and PC Express), Instacart and other eretail partners.
Work with internal and external groups on the development and improvement of process.
Oversee staffing training and developmental needs.
Develop, solidify, and maintain client relationships ensuring collaboration, strong partnership,

- and a united vision to achieve client business objectives.

Support client's plan presentations: accountable to ensure the plan answers the brief in a client appropriate manner that will drive their business goals.
Help develop and steward client measurement plans and collaborate across disciplines to

- ensure KPIs (Key Performance Indicators) are delivered.

The central POC & owner within the team of mediadriven ecommerce business KPI's.
Identifying tech, data & partnership opportunities that can improve & scale client outcomes, I.e.,

- the thought leader and owner of products driven innovations.

Development of industry and category POVs on respective client business

What You Will Need

Minimum 8+ years of relevant digital, implementation experience or related working across

- digital with an emphasis in e-retail and media

Solid understanding of the ecommerce and eretail ecosystems, beyond media; experience managing budgets
Handson experience in developing and delivering insightful analysis, storytelling based on data and leading business review meetings
Experience with Sponsored Search and Display on Walmart, Criteo, Instacart, LCL Media, Amazon; knowledge of digital media channels
Datadriven decision making for business growth and customer acquisition
Proven experience with people leadership to design a vision and strategy that motivates the

- team and fuels growth

Skilled at leading client conversations and managing client responsibilities.
Demonstrated ability to manage concurrent projects
Awareness of client business issues, industry/consumer trends, promotional resources, market

- status, and competition.

Qualities

Digitally savvy: uses digital and social media, demonstrates passion about emerging media &

- tech, Google Analytics & tools, ability to search and research topics, etc.

Data driven thinking
Works well in a team setting
A proactive attitude. We're a team, but you'll need to be able to work independently too.
Thrives in a fastpaced environment.
Excellent verbal and written communication skills; strong presentation skills
Exceptional organizational skills and detailoriented
GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committe