Social Media, Content - Fernie, Canada - Tourism Fernie Society

Description

Terms:

• Start date: March 2023
• Hourly wage rate based on experience and education
• Yearround, 30 hours per week, will require some weekends and evenings
• Position requires successful applicant to have a local presence, personal vehicle and local area residence
• Position includes a cell phone allowance, shared office space and laptop
• Health benefits after threemonth probation is successfully completed.

Responsibilities:

• Develop and curate engaging content for all Tourism Fernie social media platforms and other relevant partner sites
• Develop a social media/content calendar with support and approval from the Marketing Manager
• Creating, editing and posting/distributing of written, video, and photo content
• Attend local events, visit local businesses, experiences and more in order to produce social media content as per the social media/content calendar
• Maintain unified brand voice across social media channels. Interact with users and respond to social media messages, inquiries, and comments.
• Assist the Marketing Manager with digital marketing campaigns and other digital initiatives
• Stay abreast of social media trends, ideas to help keep Tourism Fernie innovative and relevant
• Review analytics and create monthly reports on key metrics
• Coordinate the Digital Asset Management system
• Assist in the development of an annual social media, content and digital marketing strategy
• Assist the Tourism Fernie team on other tasks and projects where needed
• Job Requirements/Qualifications:
• Passion for social media and proficiency with major social media platforms and social media management tools
• Experience with capturing quality shortform video (reels/stories) and photos, including editing tools and digital media formats
• Excellent social listening skills
• The ability to engage the audience
• Strong copywriting and copy editing skills
• Topnotch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detailoriented approach with ability to keep organized and work under pressure to meet deadlines
• Work related experience in managing social media channels
• Strong communication and stakeholder relations skills and experience. The job requires an active, effective and positive presence in the community and with members including resorts, accommodators and community groups.
• Strong computer and digital/online skills and experience
• Experience working in a team environment
• Selfdriven, and ability to work on your own in a fast paced environment
• Continual professional presence at work and when working with the members and community
• Ability to work a flexible schedule including weekends and evenings specific to projects that may require this such as local events, asset development initiatives, etc
• Job Application Process:

About Tourism Fernie

Tourism Fernie is a non-profit society and membership-based organization governed by a Board of Directors representing the local tourism business community.

Tourism Fernie was formally established in 2007 and is primarily funded by the 3% hotel tax (MRDT).

Tourism Fernie's purpose is to execute effective tourism marketing, programs and projects that sustainably increase and manage local tourism revenue, visitation and economic benefits for Fernie and surrounding area.

The most successful destinations around the world act in a unified and collaborative manner to strategically manage and promote the destination as a whole.

A critical mass of funding is necessary to be sustainable and to be heard in the competitive marketplace, which is beyond the means of an individual business or organization.

Pooling financial and human resources into a strategic initiatives, marketing and programs maximizes results. View our website and our community Tourism Master Plan

Tourism Fernie's office is located at 102 Commerce Road, also home to the Fernie Chamber of Commerce & Fernie Visitor Centre.