Senior Manager, Retention - Toronto, Ontario

Only for registered members Toronto, Ontario, Canada

1 day ago

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Job summary

We shape the future of Canadian retail together.

Responsibilities

  • Lifecycle (CRM) Strategy: Ownership of lifecycle campaigns across a variety of digital channels (email, push notifications, SMS), with a focus on supporting always-on and triggered marketing tactics that drive repeat engagement and reactivation.
  • Campaign/Offer Strategy: Develop strategies to segment, target, and drive specific behaviours amongst the member base using personalized offers; leverage consumer/business insights and previous campaign learnings to dictate approach

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