Marketing Specialist - Calgary, Canada - EY

Verified Company

Calgary, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The Opportunity
Every connection point we create in the market can transform a relationship, generate an opportunity, and impact EY's brand.

We're seeking a highly motivated and well-rounded marketer to lead and support a variety of our entrepreneurship programs with a particular focus on the annual EY Entrepreneur Of The Year program for the Prairies region.

This role is about digging deep into the world of Canadian entrepreneurs and private business owners, and delivering programs, messages, experiences and omnichannel initiatives to meet their needs, cultivate relationships and drive leads.

You'll join a national team of marketing athletes responsible for enhancing EY's entrepreneurship brand and reputation in the market and be part of EY Canada's broader Brand, Marketing and Communications (BMC) team.

Your day-to-day will focus on program management, communications, content development, integrated marketing strategy and omnichannel execution, including events, across the full spectrum of entrepreneurship programs.

You'll also help advise senior internal stakeholders in the firm on brand, marketing and communications related to the program, and support internal engagement to get our people excited about initiatives.

Our entrepreneurship programs have been core to EY Canada for 30 years.

They're part of how we're building a better working world:

by empowering, enabling and connecting members of our entrepreneurial ecosystem (past, present and future) with the tools, resources and networks they need to enhance their success.

We're looking for a Marketing Specialist who understands the possibilities these programs represent and can take them to the next level - someone with fresh thinking who will help cultivate an ecosystem where program participants, clients and prospects understand the value EY can bring through every interaction.

Our overall success means delivering exceptional client service and experiences as part of a broader marketing plan that are more than "moments-in-time.

"

Your responsibilities include, but are not limited to:

Strategically plan and execute marketing and engagement programs for key entrepreneurial audiences across the Prairies market, including entrepreneurial buyer groups, women entrepreneurs, BIPOC entrepreneurs, family-owned businesses, venture capitalists, IPO-ready companies, businesses with a transaction focus and scalability, as well as influencer groups
Evaluate and identify regional sponsorship opportunities, negotiate benefits, secure speaking opportunities, finalize contracts and manage execution, including pre

- and post execution follow-up, lead nurturing, budgeting and reporting

Collaborate with and stay connected to other regional and global marketing teams to share ideas, successes, learnings, and best practices, ensuring a strong feedback loop
Lead, coordinate and be accountable for all aspects of the Entrepreneur Of The Year activities for the Prairies region, including the program launch, interview process, judging, relationship management (judges, nominees, finalists, winners, alumni, firm stakeholders, sponsors, etc.), key Entrepreneur Of The Year celebrations, awareness and promotion, engagement, budgeting, invoicing, reporting and tracking.
Support and drive other entrepreneurship (e.g. National EY Entrepreneur Of The Year, Entrepreneurial Access Network, Entrepreneurial Winning Women, Strategic Growth Forum) and various marketing programs across the BMC team as needed

Skills and attributes for success

Strong business awareness and acumen
Endtoend marketing generalist
Content marketing and marketing strategy development capabilities
Quick learner, comfortable in grey with natural curiosity and a focus on excellence
Superior written and verbal communications skills, including the ability to executize messages confidently and quickly, and develop materials that are clear, concise, and impactful
Superior ability to work effectively with multiple stakeholders across the organization at all levels
Good team player with ability to coordinate and work as 'one team'
Business development mindset to support lead generation and conversations
Ability to effectively manage multiple projects in a highpressure, deadlinedriven environment
Proven ability to influence and build collaborative relationships with seniorlevel stakeholders
Passionate and curious selfstarter comfortable in a large, matrix, processdriven organization
Track record of creativity and innovation with a genuine interest in results
A passion for entrepreneurship and