Marketing Manager - Elmira, Canada - Tri-Mach Group Inc.
Description
JOB OVERVIEW
Tri-Mach Group (TMG) is a leading manufacturer of custom processing equipment and solutions for the food, beverage, agricultural, and pharmaceutical industries. We are looking for an experienced Marketing Manager lead our marketing strategy, creating creative and engaging content to showcase our one-of-a-kind custom products to our customers. In this role, you will also be responsible for leading internal marketing initiatives that will foster employee morale and promote our culture. It is crucial that our Marketing Manager promote a positive company image through safety, quality, consistency, and professionalism.
KEY RESPONSIBILITIES
Strategy
§ Develop and implement the strategic marketing plan to drive revenue, including digital and traditional campaigns
§ Develop and oversee the annual marketing budget, ensuring financials are on target
§ Identify new opportunities for growth within the company's existing customer base by researching potential buyers' needs and buying habits
§ Maintain an analytics dashboard to present to the management team, reflecting KPI progress
§ Work closely with Sales and Product Development departments to understand the customer needs and market trends
§ Analyze potential new products/media to enhance the marketing/communications within the company
Leadership:
§ Oversee the marketing team to ensure both long- and short-term company goals are met
§ Hire, train, and evaluate the performance of the marketing team
§ Provide feedback and guidance to the marketing team on their projects and tasks
§ Always conduct oneself in a professional manner in alignment with Company values, including but not limited to language use, attire, and workmanship
§ In accordance with Company policy and relevant employment legislation, overtime and work outside of regular hours, and being on call may be required at the discretion of the company
Content:
§ Communicate and negotiate with promotional partners as needed for joint marketing activities
§ Create internal campaigns and communications to foster employee morale and promote our culture
§ Provide guidance and support to Social Committee and Green team to increase branding, internally and externally
§ Identify and write submissions for various industry grants and corporate awards which pertain to our industry and operation
§ Other duties as assigned
REQUIRED EXPERIENCE & QUALIFICATIONS
§ Minimum 5+ years of marketing experience working in a B2B environment
§ Minimum 2+ years of management experience
§ A degree or diploma with a focus in Marketing, Communications, Public Relations, or similar
§ Proven success designing and executing marketing and communications strategies and campaigns
§ Excellent organizational and project management skills and ability to meet deadlines
§ Must be able to think analytically and strategically
§ Superior written and verbal communications skills
Benefits
BONUS IF YOU HAVE EXPERIENCE WITH:
§ Knowledge of SEO, Google Analytics, and other digital marketing tools
§ WordPress
§ MailChimp
§ CoSchedule
§ Adobe CC
§ Microsoft Dynamics 365