Marketing Specialist, Local Growth - Central Ontario - Nomi Resort

    Nomi Resort
    Nomi Resort Central Ontario

    2 days ago

    Full time
    Description

    Marketing Expert – Local Growth & Demand GenerationDERM Nordic Spa at Nomi Resort (Contract / Consultant)

    Location: Harcourt, County of Haliburton, Ontario (Hybrid / Remote)

    Engagement Type: Contract / Consultant (with potential to extend)

    Start: Immediate / As soon as possible

    About DERM Nordic Spa at Nomi Resort


    DERM Nordic Spa is a new destination wellness experience located at Nomi Resort in Haliburton County, Ontario. Anchored in nature, thermal circuits, and restorative wellness, DERM Nordic Spa is designed to serve both local guests and a strong Toronto feeder market through curated spa experiences and transportation packages.

    We are now entering a focused growth and visibility phase and are seeking a hands‑on marketing expert to execute a proven local demand strategy inspired by top‑performing Nordic spas in Canada.

    The Role (Execution‑First)


    This is not a brand‑only or awareness role.

    We are looking for a marketing expert who can drive real bookings, increase daily utilization, and build long‑term local visibility through:

    • Google Business Profile optimization
    • Review generation and reputation management
    • Local SEO
    • Paid demand filling (Google & Meta)

    You will work alongside on‑site staff using a clearly defined SOP and KPI framework.

    Key Responsibilities


    Local Visibility & SEO

    • Create and optimize a separate Google Business Profile for DERM Nordic Spa
    • Manage categories, services, photos, Q&A, and updates
    • Improve Google Map Pack rankings for priority keywords

    Review & Reputation Growth

    • Implement and manage a review velocity system
    • Monitor and respond to all reviews within 48 hours
    • Maintain rating targets (4.6+)

    BrightLocal & Reporting

    • Configure and manage BrightLocal (or equivalent)
    • Track rankings, citations, and reviews
    • Deliver simple, board‑level KPI reports monthly

    Paid Demand Generation

    • Launch and optimize Google and Meta campaigns
    • Focus on midweek and shoulder‑period utilization
    • Optimize for cost per booking, not impressions

    Collaboration & Execution

    • Work within an existing execution SOP
    • Coordinate with on‑site staff for reviews and content
    • Participate in brief weekly check‑ins and monthly reviews

    Success Metrics (You Will Be Measured On)

    • Google reviews growth (velocity and total)
    • Google Maps ranking position
    • Spa utilization (midweek and weekends)
    • Bus / package fill rates (where applicable)
    • Cost per booking

    Required Experience

    • Proven experience in local SEO and Google Business Profile optimization
    • Demonstrated success generating reviews ethically at scale
    • Hands‑on experience with BrightLocal or similar tools
    • Experience running Google Ads and Meta Ads for bookings
    • Experience in hospitality, wellness, tourism, or destination businesses preferred

    What We Are NOT Looking For

    • Agencies focused only on brand awareness
    • Marketers who avoid accountability or KPIs
    • Guaranteed ranking promises
    • Black‑hat SEO or incentivized reviews

    Working Style & Fit

    • Execution‑focused, not theoretical
    • Comfortable working with front‑line staff
    • Clear communicator who respects SOPs
    • Data‑driven and accountable

    Compensation

    • Competitive monthly retainer or project‑based fee
    • Performance‑based extensions considered
    • Scope and budget to be discussed with qualified candidates

    How to Apply

    • A brief summary of relevant experience
    • 1–2 examples of local businesses you have grown
    • Your approach to driving bookings for a destination spa

    Shortlisted candidates will be asked to walk through a 30–60–90 day execution plan.


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