Google Analytics Implementation Specialist - Toronto, Canada - Equality Street Inc.

    Equality Street Inc.
    Equality Street Inc. Toronto, Canada

    1 week ago

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    Description

    On behalf of our client, one of Canada's largest banks and one of the largest banks in the world by market capitalization, Equality Street is looking for a Google Analytics Implementation Specialist to add to their Digital Data & Analytics team.

    Joining the Digital Data & Analytics team as a Google Analytics Implementation Specialist, you will have the opportunity to provide best-practices recommendations regarding tagging and the implementation of web analytics, and deploy and develop customized technical solutions to enable the implementation of digital analytics platforms.

    This is a contract role with an immediate start for 12 months with a high chance to be extended.

    Location: Toronto, ON (hybrid – 3-4 days/week on-site)

    Responsibilities will include, but not limited to:

    · Work with internal clients (stakeholders) to understand their business objectives and translate into analytics integration and technology strategy and requirements

    · Provide technical support to internal teams around analytics tagging, data validation and data integration

    · Develop and modify JavaScript code to execute data collection

    · Oversee the implementation and usage of the Digital Analytics Platform to collect data required by Digital Product Owners, various lines of business and other stakeholders

    · Define analytics QA and testing activities to ensure accurate and efficient data collection

    · Validate and debug analytics implementation issues

    · Setup and maintain multiple tag management and analytics accounts

    · Guide key stakeholders in the appropriate implementation and validation of new tagging requirements and fixes, and ensure existing tracking remains intact

    · Act as key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor Support teams when required



    Requirements

    Position requirements:

    · 2-3 years front end web development experience (JavaScript, jQuery, CSS, HTML) coupled with solid experience implementing web and advertising analytics

    · Experience with Google Marketing Platform - Google Tag Manager, or other Tag Management tools

    · Web Analytics understanding (Most important KPIs)

    · Deep understanding of JavaScript events and jQuery custom events necessary, and best practices for JavaScript coding

    · Debugging techniques and tools for front end web development

    · Project Tracking software experience like Jira, etc.

    If you meet the above requirements, we encourage you to submit your resume to the EQS team for further discussion.

    We thank all applicants for their interest. However, only those candidates selected for interviews will be contacted.