Digital Marketing - Langley, Canada - Trinity Western University

Trinity Western University

Verified Company

Langley, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position Purpose and Summary

The Specialist, Digital Communications, advances the mission and vision of Trinity Western University by creating positive and generative marketing and communications campaigns aimed at driving audience engagement across the University's many digital communication channels.

As the tactical champion of our marketing and communications campaigns, funnels, and workflows, this individual creates, deploys, tracks, and optimizes marketing and communications campaigns for a variety of different audiences on behalf of departments and areas across the institution.

Key Areas of Responsibility

Digital Marketing & Communication Campaigns

Create and deploy effective campaigns and journeys to drive customer engagement with relevant messages
Develop and monitor automated marketing and communication workflows to optimize for engagement
Manage the digital campaign and communications calendar for optimal volume and frequency
Provide copywriting for digital campaigns across all relevant digital channels as needed
Ensure brand messages are clearly communicated in campaign copy, workflows, and campaign elements
Maintain brand and messaging consistency in accordance with the University brand standards
Continuously optimize marketing and communications campaigns to achieve positive campaign outcomes

Campaign Optimization

Coordinate the creation, development, deployment, optimization, and reporting of new and existing workflows including engagement studio design, content planning, copywriting, and scheduling
Monitor and report scoring metrics to measure and report performance against stated goals and objectives
Conduct A/B testing and engineered experiments to help drive engagement and conversion optimization
Create relevant reports to analyze user behaviour to continuously improve engagement and conversions

Project Coordination & Administration

Ensure successful project execution and timeline management through critical paths
Successfully coordinate digital projects ensuring a smooth and continuous flow of work
Ensure daily project and task management in team project management platform (i.e., Wrike)

The Person

Skills and Abilities

Demonstrated experience in Salesforce and Marketing Cloud (CRM and communication platforms)
Experience with A/B and multivariate experiments
Proficiency in copywriting and editing for marketing and communications campaigns
Strong organizational and analytical skills with a strong attention to detail
Problemsolver with demonstrated critical thinking ability to meet goals
Ability to execute within established process and framework but able to innovate
Calm demeanor with a bias for action and taking the initiative to ensure results

Personal

Driven and inspired by the idea of positively impacting the world through the development of godly Christian leaders by serving the greater Trinity Western University community.

Warm-hearted, dedicated, committed and mature evangelical Christian with a keen desire to serve in family, church, work, and community. A firm commitment to TWU's mission, values, Statement of Faith and Community Covenant.

Strength of character and reputation, a pleasant personality with a positive and friendly attitude amid a very busy and challenging atmosphere.

Servant Leader:

Act in a manner that exemplifies Jesus Christ in all on and off campus contacts thereby living out the servant leadership mission of the university and contributing effectively towards achieving the institutional and Kingdom goals of the organization.

Key Internal Interactions

Reports to:
Manager, Campaign & Communications

Standards & Requirements

Education:

Bachelor's degree, diploma, or equivalent experience in Business, Marketing, Communications or English

Experience:

23 years of digital marketing or copywriting for digital platforms
Experience with Salesforce and Salesforce apps (e.g., Marketing Cloud, Enrollment Rx), an asset
Experience with project management and marketing automation platforms, an asset
Duties and responsibilities that do not constitute a major change may be added, deleted, or changed at any time at the discretion of the supervisor either orally or in writing._