E-commerce Digital Marketer - Etobicoke, Canada - Red Label Vacations

Red Label Vacations

Verified Company

Etobicoke, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

_
Position:
_ E-commerce Digital Marketer

-
Status:_ Full-time

The Opportunity
An E-commerce Digital Marketer is responsible for overseeing the online sales of a company's products or services.

They utilize a wide range of strategies to market the company's product and/or services online, increase web traffic, ensure a seamless shopping experience for customers, and optimize sales conversion.

Website Management: Responsible for managing the look and feel of the company website. This includes product listing, product descriptions, image management, and providing a userfriendly design and shopping experience.
SEO/

SEM:
Improve the visibility of the website using Search Engine Optimization. Manage paid campaigns via Search Engine Marketing to drive targeted traffic to the website.

Conversion Rate Optimization: Implement strategies to convert website visitors into customers. This may include A/B testing, website layout adjustments, improving checkout process, etc.
Customer Experience: Ensure that the website offers a highquality, seamless user experience. This includes easy navigation, fast checkout, and responsive customer service.
Data Analysis and Reporting: Utilize tools such as Google Analytics 4, Adobe Analytics to monitor and analyze site performance and customer behavior. Provide regular reports on key metrics like sales, traffic sources, conversion rates, and others.
Market Research: Stay updated with the latest trends in ecommerce and digital marketing. Analyze competitor activities and customer behavior to align marketing efforts accordingly.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience in ecommerce, digital marketing, or a related field.
Experience with ecommerce platforms like Shopify, Magento, WooCommerce, or others.
Proficiency in using digital marketing tools like Google AdWords, Google Analytics, SEO tools, etc.
Strong understanding of website design, and customer journey mapping.
Proficiency in web analytics and understanding key ecommerce metrics.

Excellent written and verbal communication skills.