Email Marketing Coordinator (BB-673E1)
Found in: Neuvoo Bulk CA
We are happy to share that we remain COVID-19 free and continue to take all necessary precautions to prioritize the health, well-being, and safety of our employees. Clearly is supporting its employees in working from home by providing technical equipment and flexible work arrangements, and we have adapted many of our processes and programs (including new hire onboarding) to ensure all of team clearly can continue to work remotely in the safest and most efficient way possible.
Founded in 2000, Clearly is on a mission is to eradicate poor vision in the world by 2050 - the largest unaddressed disability. Clearly serves this mission and the community every day by providing the most accessible and affordable optical products on the market. Vancouver born and bred, clearly was the first Canadian retailer to offer eyewear online and has now grown to be a recognized global leader in the design, manufacturing, and distribution of glasses, sunglasses, and contact lenses.
We are very lucky to offer several incredible opportunities to join our team, and we are currently recruiting for a tech-savvy and analytical Coordinator, Email Marketing to join our marketing team. You will support the end-to-end process for email CRM marketing campaigns, from planning, scheduling, and building targeted emails, to proofing the creative and content with cross-functional teams, as well as supporting campaign analysis post deployment. As our Coordinator, Email Marketing, you will bring HTML and CSS coding skills, and working knowledge of Adobe Photoshop.
What will you be doing?
You will spend a fair amount of time working with the wider Marketing, Creative, Analytics, IT and Business teams. You start your day fresh with a breakfast and caffeine (or not) and support your team in one of our most important marketing channels. Your motto? “Brilliant at basics”: you know what it takes to put together engaging emails, and you’re a pro when it comes to cutting up and segmenting lists. Being one of our email marketing experts in the business, you will help craft and set up email campaigns across batch, lifecycle and transactional emails, and prepare recommendations on how to improve segmentation and personalization. You will be very much hands-on through execution and reporting on your campaigns.
Producing emails (with support from our in-house design and copy teams), segmenting the list as needed, deploying emails and reporting on results
Working closely with internal teams to bring campaigns to life while driving and measuring key business results
Analyzing and gathering data about campaigns to report to cross-functional partners, and make decisions informed by metrics – particularly RFM and engagement metrics
Identifying A/B testing opportunities, executing and optimizing against your results
Ensuring emails are thoroughly tested and correctly targeted prior to scheduling
Working with your team to understand how to maximize performance of weekly batch emails in the context of the overall email program (including life-cycle and transactional programs)
Staying on top of new trends in email content and strategy, including responsive design
Your main KPIs?
Customer lifetime value (LTV)
Email subscriber growth
Incremental email revenue
Why we want you?
Because our Mission to eradicate poor vision in the World is now your Mission as well
Because you know what you are talking about: you have 1 year of experience with executing email programs, ideally in ecommerce
Because your education is related to Marketing, Digital Marketing, or you have equivalent work experience in a relevant field
Because you have experience in Responsys Interact, Bronto or a similar major ESP, Adobe Dreamweaver, Adobe Photoshop, Adobe Analytics, Google Analytics, and Microsoft Excel
Because you are analytically driven, with proven success in translating data into insights and action
Because of your pursuit for continuously exceeding performance goals
Because you understand how to think through the user journey that surrounds the email experience
Because you have experience building, sending, and analyzing email campaigns and programs
Because you have knowledge and understanding of CANSPAM and CASL legislation
Because you have strong organization and project management skills
Because you have some knowledge of HTML and CSS for email
Because you have strong communication skills and the ability to work with many different people
Because you love solving problems
Because you have a detail-oriented mindset and the ability to manage multiple projects and priorities in parallel
What is in it for you?
You will be part of a purpose driven team that is making a difference – improving lives by improving sight
You will be provided with the technical equipment needed to work efficiently from home
A stunning downtown Vancouver office, designed to inspire collaboration and innovation
Clearly will help you save for your future with 100% matching through our Employee Shareholding and Retirement Savings plans
Opportunities to volunteer and support Clearly’s philanthropic initiatives
A total rewards package that includes extended medical benefits, dental benefits, vision care, and an annual flex spending account
Opportunities for personal and career development, and an annual education allowance
50% employee discounts on clearly.ca for you, your friends, and your family
A company that celebrates its wins and recognizes its highly valued team members
Clearly is an equal opportunity employer and we welcome all applicants regardless of race, gender, sexual orientation, gender identity, political beliefs, family or marital status, religion, physical disability, mental disability, or age. We are committed to creating a diverse and inclusive workplace and we value the different perspectives, opinions, and backgrounds you can bring.
Thank you for your interest in joining team Clearly! Applying for this position will allow you to be part of something incredible. To succeed on our team, you must have an entrepreneurial mindset that embraces challenges, and understands the potential of the internet as an innovative tool to buy eyewear. While we thank all candidates that expressed interest in this position, only qualified individuals will be contacted by our Talent Acquisition team.
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