Description:

This is a remote position. Montreal, QC Our client, an innovative company in assistive technology, is looking for a Digital Marketing Specialist to join their team. Reporting to the CEO, the person will ensure social media management and the development of content pieces for the digital channels. Main responsibilities:

Implement a competitive natural search strategy.

Implement email nurture campaigns.

Develop a social media campaign (Facebook, LinkedIn, Instagram, Twitter, etc.).

Carry out competitive analysis and implement various marketing techniques.

Manage blog posts and copy for our social/digital campaigns.

Coordinate digital content production (blog, video, photos, etc.) with the in-house team.

Participate in redevelopment of the web properties.

Qualifications:

DEC or bachelor’s degree in Communication or Marketing or in any other relevant field.

Minimum of 3 years experience in a digital marketing position.

Strong knowledge of SEM pay-per-click.

Deep understanding of SEO 

Knowledge of email marketing best practices, 

Strong knowledge of Google Analytics, Google Ads and Keyword Planner, Google Trends, Facebook Insights, Facebook ads, Instagram YouTube

Knowledge of content production tools (Adobe Photoshop, Illustrator).

Knowledge of digital best practices (SEO, Digital Ads, Web Banners, YouTube Videos,

etc.).

Knowledge of Assistive technology, WCAG/AODA compliance is a bonus.

Adwords, Facebook ads certification, a bonus.

Knowledge of landing/Gateway page best practices 

English (verbal & written).

French (verbal & written), a bonus.

If you are interested in this opportunity, please submit your resume directly to Pierre Lussier at plussier@groupelock.com, indicating “Digital Marketing Specialist” in the title of the email.Only selected candidates will be contacted.