Senior Brand Manager (BB-DA394)
Found in: Neuvoo Bulk CA
Are you a marketeer with experience in brand building, portfolio management and a strong understanding of how brands influence culture? Absolut, the #1 premium vodka globally, and Polar Ice, an award-winning Canadian vodka are looking for a Senior Brand Manager to continue to accelerate growth across Canada!
This role requires a thorough understanding of consumer and market insights into action, commercial and financial acumen, ability to influence and collaborate cross functionally, complex project management and excellence in execution. Experience and a passion for strategic brand building in the beverage alcohol industry is critical to success in this role.
Managing and Coaching Direct Report:
Brand Leadership - Ability to define compelling brand vision and crusade for local brands and translate and implement global brand vision, aligning all stakeholders behind vision to maintain passion, energy & focus.
Brand Strategy & Planning - Ability to define and develop local brand & portfolio strategy (within context of global brand strategy, local business objectives).
Brand Communication - Ability to develop and implement a local market communication campaign (incl. media plan) consistent with brand strategy.
Brand Activation - Ability to develop & implement promotional activities across the relevant touchpoints, consistent with Brand company strategy.
Consumer Insight - Ability to develop an intimate understanding of consumer & shopper behaviors, to identity insights and trends, in order to capture sources of business in line with business objectives and brand strategy.
Innovation - Ability to identify consumer insights, business & other technical opportunities (R&D, innovations at suppliers...), define innovation strategies and concepts, to transform them into initiatives and to achieve their implementation.
Creativity - Ability to generate, inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions and fostering a creative spirit within both the organization and external partners.
Analytical Thinking - Ability to identify all appropriate information, break elements down, determine cause and effect relationships to make effective recommendations.
Project Management - Ability to plan and organize complex and diverse tasks in a comprehensive / transversal project, managing and maximizing performance of project teams (internal & external).
Business Acumen - Ability to view the business from a holistic perspective, understand its financial and operational underpinnings and what it takes to make it profitable.
Relationship Building - Ability to build quality and trusting relationships, to gain credibility at all relevant levels of the organization and with external partners/stakeholders through strong interpersonal skills, integrity, influencing skills and delivery.
We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.
Corby Spirit and Wine Ltd is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at Accessibilty.Canada@pernod-ricard.com
Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto.
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