What is the opportunity?
This is a business support, highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Spark SQL and Teradata) and expertise in Data-enabled Customer Relationship Management. In this role you will provide support to the Canadian Banking Marketing Team to design and build effective and efficient direct marketing campaigns and initiatives. You will be responsible for the business and technical design specification of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers.
What will you do?
Provide complete, accurate and timely Campaign Design that meets the business objectives: Interact with senior business leadership to understand, champion, challenge and specify business, design and technical requirement for marketing tactics Evolve and optimize campaign experimental design and build to ensure alignment to business and marketing objectives by providing target audience and pre-campaign sizing analysis Act as COE on direct marketing tactics and provide clear recommendations and requirements to internal partners Responsible for the timely development of campaign structure keeping in mind the business strategy, objectives and post-campaign reporting requirements Perform quality assurance audits to ensure the campaign design has been accurately interpreted in the campaign build to meet the business need Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities Responsible for development of complex campaigns and documentation, integrating and leveraging learnings from past and post campaign results Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
What do you need to succeed?
Must-have: Minimum 3 years specialty expertise - relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Spark SQL, Teradata etc.) Ability to build strong lateral relationships through influence Strong project management and implementation skills Strong problem resolution and decision-making skills Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
Nice-to-have: Strong experience in the financial services industry, including understanding of marketing is an asset Strong desire to learn new tools and try new concepts that evolve and optimize current processes Proven Growth Mindset
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work
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