ApplyBoard

Digital Marketing Specialist (BB-0C6B9)

Found in: Neuvoo Bulk CA

Description:

Responsibilities:

    • Take charge of key elements of the ApplyBoard’s website ( www.applyboard.com ) including landing page creation, Wordpress maintenance and optimization
    • Ownership of ApplyBoard Blog development ( www.applyboard.com/blog ) including onboarding users, page maintenance, updates, and template development
    • Collaborate with cross-functional internal teams on the creation of content, graphics, and landing pages to drive successful campaigns
    • Set up and maintain workflows to maximize qualified lead generation and conversion 
    • Analyze and report on digital marketing initiatives, providing timely updates and recommendations to senior management
    • Support digital initiatives including SEO & site optimization
    • Other tasks as assigned

Preferred Qualifications:

    • A college diploma or university degree in marketing, communications, business, web development, or a related field
    • 3-4 years of experience spanning digital marketing at a start-up or fast-paced technology company
    • Marketers with strong technical experience, or front-end web developers with digital marketing experience are preferred
    • Website development experience - demonstrated work with HTML and CSS is mandatory
    • Experience using digital tools: Wordpress, Google Analytics; HubSpot is a plus
    • Strong written, verbal, and interpersonal communication skills
    • The ability to work collaboratively with cross-functional team members 
    • Strong project management background with ability to prioritize and work under tight deadlines 

You’ll Stand Out from the Crowd If:

    • You have experience creating and maintaining websites, personally or professionally and taking steps to ensure it ranks high on Google search results

What We Offer:

    • The opportunity to have an impact on a product that is positively affecting change to thousands of students lives every day
    • Working alongside a brilliant and globally diverse team that is the fastest growing in the Waterloo region
    • Great compensation and benefits package to keep you healthy and happy!

calendar_today2 days ago

Similar jobs

location_onKitchener, Canada

work ApplyBoard

Apply:
I expressly authorise the Terms and Conditions