IG Wealth Management

Manager, Digital Strategy & Optimization (BB-CF907)

Found in: Neuvoo CA


Location: Toronto

IGM Financial Inc. is one of Canada's premier personal financial services companies, and one of the country's largest managers and distributors of investment funds and other managed asset products, with over $244 billion in total assets under management as of February 28, 2021. Its activities are carried out principally through Investors Group Inc., Mackenzie Financial Corporation and Investment Planning Counsel Inc.

As part of Power Financial Corporation, we are focused on the long-term strength and stability of our companies. We recognize these as core responsibilities to our clients and shareholders as we adapt and lead in an ever-changing world.

We are currently looking for a Manager, Digtial Strategy & Optimization, to take on a new role within our Digital Marketing team at IGM. You will work closely with business partners across the IG Wealth Management and Mackenzie Investments marketing teams.

As a member of our Digital Performance team, you will be joining a dynamic and highly collaborative group with experience and passion for delivering innovative solutions for our clients and advisors using the latest technology and insights.

At IGM Financial we believe:

  • Our success starts with the success of our clients
  • In achieving excellence in all we do, and anything worth doing is worth doing extraordinarily well
  • Only through teamwork can we realize our greatest potential
  • We can never be satisfied with the status quo and that every day we should be focused on creating more value
  • In the power of advice to change lives for the better
  • It is our mission to make a difference in the world and the lives of others
  • If you share our vision and values, we’d like to hear from you.

    What motivates you?

  • A love for analytics and data, and to understand what the data is telling you and how to turn that insight into action
  • A need for perpetual improvement and a belief that status quo is a pit stop on the way to a better place
  • Operating within an organization that is looking to transform itself
  • Finding clarity in a sea of ambiguity
  • What you’ll do day-to-day:

  • Focus on performance and segmentation analytics to optimize paid, owned, and earned channels
  • Leverage our marketing technology stack (Adobe Analytics/Adobe Audience Market/Adobe Target, etc.) to improve metrics and outcomes across all areas of the marketing funnel
  • Work with brand teams and external agencies to support the reporting and optimization of paid media campaigns
  • Work with UX and Digital Product Management to inform where media spend is converting and where site improvements are required to improve conversion.
  • Inform multi-channel strategies based on data insights and opportunities
  • Measure and drive insights from analytics on journey KPIs to inform owned channel improvements (e.g., content, copy, UX, CTAs)
  • Collaborate with digital product and tech enablement teams to define valuable audience segments from multiple data for use across public and secure websites, as well as paid media campaigns
  • Work with data science to validate effectiveness of digital marketing efforts to improve marketing ROI and user experience
  • Implement data driven measurement strategies, connecting digital outcomes with business objectives
  • Qualifications:

  • Post-secondary degree/diploma in Marketing/Business/Science or a relevant discipline
  • 5 years+ experience in digital marketing within financial services preferred
  • Possesses advanced knowledge of paid media digital channels – Search, Programmatic, Email, and Social
  • A passion for analytics, and strong ability to interpret data
  • Aptitude for turning data into storytelling; using facts to effectively communicate strategic direction and opportunity
  • Deep knowledge of Adobe Analytics, and/or Google Analytics and their application for measurement across the spectrum of digital marketing initiatives
  • Ability to build relationships with internal and external stakeholders
  • Project management skills combined with the ability to manage multiple priorities
  • Highly motivated individual with willingness to take initiative
  • Experience working with Agile methodologies
  • Nice to have: Media Agency experience in media platforms
  • calendar_today3 days ago


    location_on Ontario, Canada

    work IG Wealth Management

    I expressly authorise the Terms and Conditions

    Similar jobs