AVP, Digital Direct Fraud Owner (BB-0A1FB)

Found in: Neuvoo CA


If 2020 has shown us anything, it’s that insurance is ripe for disruption. There’s no better time to stake your claim in transforming an entire industry – and the way customers engage with our products and services – than now. As consumers increasingly expect more choices, we’re on a mission to make getting insurance simpler and cheaper.

That’s why at Aviva Canada we’re investing over $100 million in our data science, pricing sophistication, and digital transformation strategy. One that demands we connect with extraordinary talent and give their innovative ideas every opportunity to thrive. One that uses data to put the customer first at a massive scale, using advanced analytical techniques and rich data assets, overlaying that with deep business knowledge to create actionable insights, customer journeys and tools that support Aviva’s strategic priorities and help customers defy uncertainty.

When you join our diverse community of best-in-class talent, you’ll be gaining an unrivalled opportunity to spearhead our Digital Direct business and deliver the best outcome for our customers and strategy.

So if you’re ready to help us redesign the way we do business, we want to hear from you!

What you’ll do

The Digital Direct Fraud Owner (DDFO) will drive the anti-fraud agenda and lead a cross-functional squad to develop and implement fraud detection analytics and processes. The DDFO owns the end-to-end fraud roadmap, creates the prioritized backlog for fraud initiatives, and leads the development of interventions across digital direct customer journeys – starting with the buy online journey. You should have a deep understanding of fraud software, triggers, and analytics; the impact of fraud on claims, pricing, UW appetite, and the digital direct purchasing journey; and ensure that the team’s efforts align with Aviva’s overall digital direct to consumer strategy. The DDFO is responsible for managing dependencies with other squads’ functions while identifying, building, and managing strategic partnerships across the different teams. They will work closely with their squad and key stakeholders to ensure business value and user feedback is translated into new features on an iterative basis. The DDFO will be accountable for delivering OKRs related to their ‘product.’

The DDFO should have excellent leadership skills and believe in a non-hierarchical culture of collaboration, transparency, safety, and trust. Finally, the DDFO should be comfortable with full ownership and accountability as they focus on delivering exceptional customer and business results. In addition, the DDFO will be accountable to:

  • Set a clear, ambitious vision for fraud across digital direct journeys; communicate it effectively to key stakeholders and product team
  • Guide and contribute to the end-to-end team output from inception to production
  • Own, maintain, and prioritize backlog based on targets and KPIs; coordinate with other squads and cross functionally with our claims team; drive execution; leverage synergies with Aviva Canada and Aviva UK
  • Lead development of predictive modeling capabilities, identity verification, device recognition, and payment fraud tools, user behavioral analytics and cognitive deterrence, fraud triggers and processes, and improve rate evasion and/or fraud prevention / detection capabilities
  • Develop and execute strategic initiatives that will drive the anti-fraud agenda, taking a customer-centric view on fraud prevention activities and approaches
  • Work closely with the pricing, marketing, and customer journey squads to develop optimized digital journeys in line with UW appetite, legal, and regulatory requirements
  • Monitor and improve the effectiveness of detection indicators
  • What you’ll bring

  • Experience leading the technical or product area of an insurance company; extensive knowledge of fraud triggers and software
  • Strong knowledge of the different products and phases of the insurance value chain, including the impact of fraud on user experience, pricing, and UW appetite
  • 5-10+ years of experience leading the fraud analytics/detection area of an insurance company, especially for direct to consumer products
  • Ability to build E2E fraud strategy; define scope, roadmap, and KPIs and understand development from ideation to release
  • Ability to gather, analyze and understand customer and business needs and understand impact against product backlog
  • Strong communication & leadership skills, with comfort speaking with business stakeholders and influencing others
  • Ability to integrate qualitative & quantitative research, product analysis & customer insights into product requirements
  • Ability to own and articulate end-to-end fraud requirements across product teams
  • What you’ll get

  • Competitive rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities.
  • Exceptional career development opportunities with diverse career paths
  • We support your professional development and your investment in academic studies.
  • calendar_today1 day ago


    location_on Markham, Canada

    work Aviva

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