Description:

Description
Position at GroupM North America
GroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. For more information on the company, please visit www.groupm.com .
The Account Manager is responsible for developing the social paid media approach and executing these tactics via multiple social channels. In this role you will be responsible for helping grow multiple brands and provide a positive ROI though paid social campaigns. You will be an integral part of the digital marketing strategy, bridging the gap between paid, owned and earned platforms and demonstrating ROI across all activity .
Key Responsibilities include:

Manage paid social marketing campaigns (Facebook, Twitter) for Fortune 1000 clients

Create, manage and execute strategic social marketing plans that meet client's goals

Define a campaign strategy and deliverables plan that exceeds client expectations

Create, present and gain client approval on insertion orders, campaign strategies and tactics

Oversee and deliver on Account Management business processes

Forecast, generate and maximize revenue opportunities with clients

Monitor, track, evaluate and optimize campaign performance to maximize client investment

Scope and develop new business with companies looking to meet their marketing goals using social marketing

Cross-functional campaign development with internal SEO & SEM teams as well as sister media agencies

Maintain positive client relationships, expectations and communications with the assistance of internal resources

Build on an existing level of social marketing expertise and develop a reputation for innovation and efficiency

Stay up-to-date with industry trends and developments in social marketing, digital marketing as well as consumer behaviour and recommend improvements to accounts

Aid in creation of new business presentations, POVs, best practices and key process documentation

What YOU bring:

Bachelor's degree or relevant college certificate and a minimum of two (2) years of paid social experience and/or digital marketing account management

Major account/client management skills and complex paid search/digital/social campaigns; multi-level sales/selling into accounts.

High level of attention to detail and the ability to handle and prioritize multiple accounts

Ability to interact in a professional manner and deal with clients face-to-face • Experience using social biddable platforms (Facebook, Twitter, LinkedIn, YouTube)

Experience with analytical tools

Experience with biddable social API's (SHIFT, Kenshoo, Marin, Unified, Sprout Social)

High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint

Technical and analytical mindset

Google Certification is an asset

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.
GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted.
GroupM North America