Technical Platform and Data Manager (BB-6DFA8)
Found in: Talent CA
Description:Address: 55 Bloor Street WestJob Family Group:Marketing Marketing Technology Technical Platform and Data Manager DescriptionThe role is accountable to the Senior Manager of Digital Communications within Marketing Technology. You will manage relationships with internal and external partners across the enterprise including Marketing, Digital and Technology. As a trusted partner and advisor, you will co nsult with stakeholders to implement, manage and optimize digital communication platforms and consult on data requirements as they align to MarTech's business priorities and deliverables. As the Technical Platform and Data Manager, you will be responsible to lead a direct team; providing guidance and support in the professional growth and development of team members as required as they align to core business objectives.60 %: Technical and data management of Marketing Technology platforms for digital communications20 %: Relationship Management (collaborating with Marketing Managers, Designers, Developers, project teams, T&O, etc)10 %: Risk Management and Control10%: Change and InnovationTechnical and data management of Marketing Technology platformsEffectively and proactively lead the technical platform and data operations of the Digital Communications team within Marketing Technology including platform management of Marketing Cloud and other technical tools leveraged by the teamCollaborate with product owners, technical leads, and stakeholders to define, pilot, and implement new functionalities and product capabilities within Salesforce Marketing CloudProvide guidance and support in the professional growth and development of team members as requiredEffectively communicate and build rapport with team members, stakeholders and businesspartners using a variety of techniques and collaboration from initiation to close. Resolves conflicts/issues of medium complexity and escalates others as appropriate.Contribute to the development of documentation including User Stories, Acceptance Criteria, Automation Workflows, Journey Maps, and Wireframes for pilots and implemented solutions that reflect the currently supported configurationsMonitor IP whitelisting performance, reputation and reports to ensure we are adhering to recommended service levels, and make recommendations to improve when requiredIdentifying areas of concern to be completed or escalating as needed to the Scrum Master, Development/QA Manager and/or Senior Manager as requiredProvide regular status updates and quickly escalate potential issues; communicate to key stakeholders and managers on an ongoing basisDocument outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basisProvide support of MarTech platforms 24/7, especially during upgrades and fixesAssist with technical aspects of digital communication platform execution including email and SMS, as well as data capture and integration requirements to ensure performance consistency to operational standardsInvestigate and resolve platform technical challenges and issues for the Enterprise as well as provide support for "Self-Serve" businesses that leverage Marketing CloudProvide subject matter input and best practices into the effectiveness of email deployment initiatives via the main Email Service Provider tool (Salesforce Marketing Cloud) and implement changes quickly to resolve issuesAct as subject matter expert for internal users of SFMC email tool, troubleshooting and dealing with Premier SFMC Support team when required.Regularly review, revise and determine new operation processes aligned to the MarTech platform offering to drive operational efficiencyEnsure security measures and best practices are consistently delivered as they align to BMO governance and risk appetiteDefine and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards of MarTech organizationsDefine and maintain data standards, processes and procedures as required, ensuring alignment with legislative and industry best practices and standards for data useUtilize APIs and triggered sends to deploy email marketing and SMS (marketing text messaging) programs in real-timeRelationship Management Collaborate with internal and external partners and project teams to understand business and user requirements with regards to back-end and front-end development and platform deliverables and timelinesWork in partnership with creative and technical teams to determine enterprise solutions within the existing online infrastructureWork with Technology & Operations teams to ensure server-side work is completed in tandem with Marketing Technology requirements and mandatesWork with outside vendors on existing / new technology platforms (implementation and maintenance)Risk Management and Control Develop, implement and maintain methodologies to evaluate effectives of digital programsRecognize new standards and partner with online and enterprise teams to update as requiredUnderstand requirements and monitor overall compliance to all online policies, procedures and brand guidelines for all BMO digital propertiesChange and InnovationIdentify opportunities and provide recommendations to the Senior Management to improve existing operational and technical frameworks to increase the efficiencies and effectiveness of the team and platform requirementsRequirementsDeep expertise in Salesforce Marketing Cloud including 3-5 years hands-on experience across the platform focusing on Email Studio, Mobile Studio, Journey Builder, Automation Studio, Advertising Studio, Interaction StudioPossession of the following certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, and one or both of Marketing Cloud Developer and Marketing Cloud ConsultantExperience using Salesforce Marketing Cloud's development technologies (AMPscript, SSJS, SQL, Marketing Cloud API) to create custom solutions and provide leadership/support for other developers in the platformDemonstrated leadership in implementing large-scale programs in Salesforce Marketing Cloud from start to finishExperience with Salesforce CRM (Sales Cloud and Service Cloud) with a focus on integrating those platforms with SFMC using Marketing Cloud ConnectExpert knowledge of email deliverability (SPF, DKIM) and the use of tools like Return Path, 250ok, or Everest to monitor and correct any deliverability challengesKnowledge of DNS configuration and sending domain setup for emailUnderstanding of the requirements of CASL and US-CANSPAM for email marketing programs and experience investigating and responding to possible violationsDevelop Customized Reports, Dashboards and enabling Strategic View of Data using data dashboards including Datorama, BI and other platforms available at BMOManage administrative tasks such as user management, roles, and access to the SFMC platform by external collaborators and vendorsProvide hands-on support for SFMC platform users who may have minimal technical experienceExperience in analyzing and implementing business requirements for new projects as well as change management for existing solutionsWe're here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.To find out more visit us at .BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
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