Gail Pearce Recruiting

Content Marketer (BB-73E82)

Found in: Talent CA

Description:
Job: Content Marketer Posted on March 19, 2021 Content Marketer Position Summary Are you a creative copywriting specialist with a passion for creating captivating images and videos as well? We’re looking for a Content Marketer with digital expertise and the know-how to utilize data in formulating and creating a campaign strategy. Reporting to the VP of Marketing, you will create content to drive leads, awareness, and MQLs, and improve customer retention. You have experience marketing for a corporate manufacturing company. You have excellent interpersonal and communicative skills and are especially detail orientated. Responsibilities Orchestrating digital content strategies across all online platforms. Drive traffic and engagement that translates to sales and brand promotion. Manage a content marketing budget. Create multiple types of content such as blog posts, social media posts, promotional emails, whitepapers, infographics, surveys, guides, and ads. Develop and manage a blogging strategy. Measure the results of marketing activity to inform future marketing campaigns and prove ROI. Implement SEO best practices. Webinar promotion and coordination. Optimize content for different platforms. Design and implement creative marketing strategies to disseminate content. Strategize campaign content. Create presentations on campaign approaches and results. Create editorial calendar and workflows. Required Education, Experience, Skills Bachelor’s degree in Marketing or related field. Experience with online community building. Data-driven and highly analytical. Video and graphic creation. Strong task management skills, excellent oral and written communication skills. Experience in creating CTAs for specific personas, specific stages in the buyer’s journey, and position in the customer lifecycle. Excellent copywriting skills with impeccable sentence structure, grammar, and vocabulary. Creative copywriting is a must. Proficiency with Google Analytics. Proficiency with Adobe Creative Suite. Proficiency with Microsoft Office. Proficiency with social media analytics and all social media platforms. Time management skills. Excellent interpersonal skills. Ability to iterate ideas quickly and use data to quantify decisions. Apply Now

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location_on Vancouver, Canada

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