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Senior Manager, Loyalty Programs (BB-600C6)

Found in: Talent CA

Reporting to the Director of Marketing, the Senior Manager, Loyalty Programs will be responsible for effectively managing the customer loyalty program insights and data analytics function and supporting the implementation of marketing campaigns designed to increase customer retention and engagement. The Senior Manager, Loyalty Programs is responsible for conducting and reporting analytics and insights for marketing to gain a deeper understanding of the brand's membership behavior and promotional opportunities. Key Responsibilities Develop deep understanding of the data and analytics requirements of the brand, in order to build the function in such a way that it will support the retention and loyalty of customers. Collaborate with Director of Marketing and key work teams to establish objectives of the loyalty program analytics function. Responsibility for the company’s loyalty marketing campaigns, including the generating ideas for roll out and implementation of a promotional program Development of loyalty marketing strategies Provide data-driven information on which to make decisions, and also proactively identify performance trends and recommendations. Manage the marketing data, reporting and analytics strategy for the loyalty program. Maximize the brand's understanding of retail customer behaviour through identification of loyalty trends, insights and recommendations that will inform strategy and enhancements to marketing programs. Develop relationships with other companies and organizations to leverage promotional opportunities in a timely manner Responsible for interpreting customer data and analyzing results using statistical techniques With guidance from the Director of Marketing, oversee the execution of marketing campaigns via web, social media, and email channels to drive customer loyalty and engagement In collaboration with internal teams, clearly define scope of campaign, objectives/targets, content development and measurement strategy with a focus on pre and post campaign analysis and data collection. Utilize campaign performance data to compile insights, takeaways, and key learnings to share with stakeholders. Build custom reports and analytics to understand performance of loyalty program and marketing campaigns, and utilize insights to identify performance improvement opportunities. Generate monthly standard reports Build and maintain key customer and program dashboards aligned to KPI’s Act as SME for customer loyalty & retail analytics methodologies Key Qualifications A minimum of 5 years of loyalty program/data and customer analytics experience in a similar role Post-secondary degree in Mathematics, Statistics, Computer Science, Economics, or Marketing Analytics Expertise in database management, statistical tools, data modeling and business intelligence technologies A results-driven individual with a passion and curiosity for driving better business decisions using data & insights A strong understanding of consumer and market analysis to ensure that all programs and promotional activities are insight-led, reflecting current trends and market conditions as well as past performance analysis for the development of promotional strategies and planning. Strong experience with loyalty programs, campaign execution, CRM, and customer analytics Ability to self-manage, take initiative and demonstrates exceptional collaboration skills Possesses strong oral, written communication skills with experience presenting to senior stakeholders Proven ability to analyze diverse data sets including key performance metrics, competitive data and financial data Ability to effectively manage multiple projects with competing deadlines Strong attention to detail and understanding of data integrity standards

calendar_today5 days ago


location_on Toronto, Canada

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