One Planet Group

Search Marketing Analyst (BB-81A99)

Found in: Talent CA

Description:
One Planet Group , the leading online marketplace for locally-targeted advertising, is seeking aSearch Marketing Analyst, who will fit in to a very fun and fast paced environment, and has the ability to be very hands-on and a team player. This person will play a critical role in driving our profitable growth by being responsible for online traffic acquisition with search engine marketing (SEM) and Pay per Click (PPC) channels across multiple verticals. Candidates should be comfortable with managing multiple Paid Search campaigns and demonstrate a proven track record of maximizing internal KPIs such as profit, revenue, and conversions. Culture: Woven through One Planet is a culture that values diversity and inclusion, unity, service to humanity, and excellence in all things. This commitment makes One Planet a company that strives to implement best business practices while also seeking to foster an environment that promotes equality, love, and empowerment. As a member of the One Planet team, the potential candidate is expected to be a pillar that exemplifies and reinforces this culture. Responsibilities:Plan and implement SEM campaigns and other PPC accountsMonitor intraday performance, compile daily report, and provide in-depth analysis of the accounts and campaigns. Develop and execute optimization plans and bidding strategies for better ROIOptimize account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.Maximize click-through rate (CTR), keyword quality score, and conversion rate through best practice and continuous testing effortLaunch, test, and optimize display campaigns through targeting improvements, frequency caps, creative testing, and bid optimizationAssist with landing page optimization strategies and A/B testing to improve performance Qualifications:Bachelor’s degree required. Master’s degree a plus.Logical thinking and problem-solving skills.Experience managing Paid Search campaigns while maximizing KPIs such as profit and conversions.Comprehensive understanding of digital marketing and latest Paid Search trends.Adwords certified a plus.Experience managing social accounts a plus. Personal Attributes of the ideal candidate should include:Positive, energetic, can do, solution oriented, optimistic attitude.A guerilla sensibility, an appetite for risk, a big thinker.Team attitude: a willingness to roll up your sleeves, a service approach to leadership, a history of respect for all colleagues and intolerance for politics. We are fun and friendly and look to work with fun and friendly people.Powered by JazzHR

calendar_today3 days ago

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location_on Toronto, Canada

work One Planet Group

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