Trade Marketing Retail, Manager (BB-5A699)

Found in: Talent CA

Position SummaryThe purpose of the Manager, Trade Marketing, Retail is to support the translation of brand strategy into the commercial environment in a way that enables Corby to successfully compete with impact. Leveraging strong relationship building and interpersonal capabilities the Manager, Trade Marketing, Retail supports the business on what brands to bring by channel / customer across Canada.The role reports to the Sr. Retail Trade Marketing Manager and is part of the communication hub between the brand and sales teams. Working cross-functionally leveraging the internal collaboration model, core processes and ways of working this role leads the development, delivery, execution, and measurement of all trade marketing retail programs, sampling, non-liquid value adds/gift with purchase, POS materials and post analysis.The Manager, Trade Marketing, Retail will have a deep knowledge of the retail channel nationally; ensuring that brand, commercial and geographic realities are communicated and built in to plans. This role is also responsible to develop and imbed enhanced shopper insights into all major programming initiatives. In addition, the Manager, Trade Marketing, Retail will possess a top-level understanding of the Corby brand portfolio; brand positioning, brand plans and key initiatives.This position is Toronto based.Key ResponsibilitiesDevelop and maintain a high level of expertise in the retail channel delivering actionable insights on a national perspective for commercial managers and brand teamsBe a thought leader in the development of National Retail programs grounded in shopper insightsDevelopment, project management and roll-out of national retail ‘sell-out’ ideas and activation that drive impact and consumer engagement in the right customers, on the right brands at the right timeSupport the Commercial planning process across each region for all product categories and monitor budgets throughout the yearManage the relationship and be the primary point of contact for the retail BTL agencies (in-store sampling and retail activation)Manage BTL budgets for POS and program executionSupport in the execution of national strategies and initiatives – for example the listing application process and the brand innovation commercialization processSupport the development and delivery of key ‘go to market’ tool kits (sell sheets, tasting scripts and retail POS)Ensure all major initiatives are evaluated and provide on-going feedback and recommendationsMonitors and communicates competitive activity to key internal stakeholdersWork collaboratively with the Procurement manager in the management of the design, fulfillment and print agenciesChallenge improvements in process, way of working with internal and external stakeholders, POS supply and sourcingPrimarily this role will work closely on the Bond & Connect and Luxury & Craft Portfolios (Whisky, Cognac and Champagne)Education & ExperienceRequired: Bachelor’s degree• Minimum 2 years of experience in Marketing within CPG and/or alcohol beverages (Trade Marketing preferred)• Extensive budget management experience• Previous brand/event activation experience• Expert in retail marketingWe welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender. Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto.Job Posting End Date:Target Hire Date:2021-03-24-07:00

calendar_today4 days ago


info Full time

location_on Toronto, Canada

work Corby

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