Digital Marketing Specialist (BB-DD0C0)
Found in: Talent CA
Description:Are you someone that has a strong entrepreneurial spirit and a passion to creatively grow within an amazing yet fast paced Marketing Team? If so, we would love to hear from you! The Marketing Team at BuildDirect is looking for a Digital Marketing Specialist to join the team. Digital Marketing SpecialistThe Digital Marketing Specialist will be responsible for developing and executing BuildDirect’s acquisition and retention strategies across digital channels. That includes paid search, retargeting, marketing automation / email marketing, and SEO. Additionally, the role involves budget management, forecasting, performance reporting, and agency management. The Digital Marketing Specialist will take over an existing well performing set of channels which they will need to manage / optimise alongside exploring and testing new opportunities for growth. This is a high profile role within the organization, operates within a fast-paced team, and has a big impact over the revenues and profits of BuildDirect. How we are setupThe core functions within marketing are content generation (e.g., written, photo/video, graphic), traffic generation (e.g., SEO, social, paid digital, email) and site management/ eCommerce. We operate as a flat team of diverse skills, cultures and personalities - but with collaboration, openness, and hard-work being our uniting principles. We focus on two overarching segments: Homeowners and Industry Professionals - with separate strategies and tactics for each group. Summary of key responsibilitiesPlan and execute segment specific strategies across paid channels (Homeowners vs. Industry Professionals); PPC, display / retargeting, affiliatesEnsure full customer journey from paid channels is optimised, in coordination with other marketing functions (content, UX/UI and merchandising)Forecast, manage and report on paid spend and performanceResearch and test new strategies and channels to grow / optimise paid channels & emailReport on competitor activity within paid channelsManage / coordinate with external agencies / contractors What you must have3+ years experience in digital media campaign managementRock-solid analytics alongside an ability to create insights and stories with dataCustomer first mind-setSolid GA and GTM experienceExperience managing $500k+ monthly ad spendDeep understanding of digital marketing channels, attribution modelling, and GAMarketing automation / eMail marketing experienceCurious mindset & desire to improve what’s there, and build new and betterCollaborative approach to marketing An audacious spirit that embraces uncertainty and challenges with enthusiasm High levels of integrity and a commitment to do what you say you are going to do Strong entrepreneurial spirit that has grit, determination and challenges the status quo High degree of empathy and the ability to see other’s perspective Strong sense of curiosity and the desire to learn and get better everyday About BuildDirectFounded in 1999, BuildDirect is the innovative marketplace for home improvement & flooring materials online. BuildDirect wants to simplify the home improvement industry and give the power of choice back to the homeowner and home improvement professional. They wanted to provide those seeking to build or improve homes with an online marketplace to access the flooring products they want, at the prices they’d love, delivered on time directly to their doorstep.And today we do just that.Servicing North America, BuildDirect connects homeowners and home improvement professionals with sellers around the world, creating a much simpler and trusted shopping experience. The platform offers Pro’s and Homeowners the ability to purchase various volumes of flooring products direct from Sellers. This keeps costs low, often up to half the price found at big box stores or specialty retailers, and provides efficient direct-to-home (or jobsite) shipping of those products. BuildDirect PerksLots of learning opportunities within communications, executive profiling, social media, content, influencer marketing, SEO/SEM, PPC, CRM, Affiliate, and brand development Chance to work with a great team of people that will be able to mentor you and share their digital marketing experience Energetic fast paced environment Currently, we are working remotely while we look for an amazing new spaceUnlimited vacationEmployee stock optionsExtended health benefits (i.e., naturopath, massage therapy, acupuncture)Annual learning benefit Regular company-wide & team eventsA culture of talented people, that like to have fun!
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