TalentBurst, Inc.

Manager Data Analytics (BB-45F84)

Found in: Talent CA

Description:
Location Toronto End date 29-Oct-21 Role Manager Data Analytics As a Manager Data Scientist you play an integral role within the engagement. You help our client solve complex measurement challenges across their advertising ecosystem. Our client leverages data from a variety of sources to make strategic and tactical marketing decisions. You will help them to create measurement strategies to resolve or control for common industry measurement concerns. You will contribute to the team as you: " Design and report on the impact of experiments " Identify opportunities to mature measurement capabilities " Create standard methodologies for measurement that can be applied across lines of business " Analyze campaign performance " Socialize findings from analyses and their impacts on measurement " Generate support for next steps coming out of analyses Skills Include: " Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems " A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business " Experience in gathering business requirements and communicating results " SQL, SAS and/or Python coding experience " Data visualization experience (preferably DOMO) " Familiarity with analyzing advertising data sets, especially related to: o Google Campaign Manager o Google Search Ads 360 o Google Display/Video 360 o Google Analytics

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location_on Toronto, Canada

work TalentBurst, Inc.

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