Google

Analytical Lead, Retail

Found in: Talent CA

Description:

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

The Analytical Lead drives in-quarter and long-term business growth by improving client measurement and attribution and uncovering opportunities to grow client business outcomes. You will lead all customer analytics, serve as the team's measurement and attribution expert, and measure and quantifies the business impact of media recommendations.

Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Build and own client relationships with media and analytics stakeholders and influence investment and measurement decisions based on risks and impact to their business
  • Lead client-specific Measurement Plans that define roadmap to improve client's measurement and attribution maturity based on client's biggest measurement and attribution gaps.
  • Advise clients on experiments to demonstrate the impact of Google media (value of search, etc.) and design analyses that uncover growth opportunities using products, market data, and platforms to improve media performance.
  • Build ways to solve common client business needs and share best practices (analysis, tools, frameworks) and client successes across industries.
  • Drive adoption of measurement and attribution solutions to better value Google and non-Google media, increase measurement maturity, and quantify business impact of media recommendation based on client business objectives and craft recommendations to lead to client action.

  • Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 3 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

  • Preferred qualifications:

  • Experience in an analytical role, working with data to identify trends and make recommendations.
  • Experience designing and orchestrating technical projects.
  • Experience in data visualization and storytelling with data.
  • Experience with SQL, Google Analytics, Google Cloud, Google Ads or similar analytical tools.
  • Experience working cross-functionally and building relationships with external clients and internal teams .
  • Experience managing and balancing multiple priorities
  • calendar_today 4 days ago



    location_on Toronto, Canada

    work Google

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