Content Strategist - Canada - Solutions Petal Inc.

Solutions Petal Inc.
Solutions Petal Inc.
Verified Company
Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Founded in Quebec City in 2010, Petal is a dynamic and growing company made up of over 350 enthusiasts who have developed innovative real-time care orchestration and medical billing solutions for Health Delivery Organizations.

Patient self-scheduling, clinical capacity management, care coordination, physician scheduling and secure communication, all on our innovative and secure cloud platforms.


Grow your career and have a positive impact on society by joining one of the fastest growing health tech companies in Canada.

Join us in our mission to empower healthcare innovators and improve healthcare differently.


What you can expect when joining the team


Reporting to the Vice-President of Marketing, you will play an important role in shaping our brand's content ecosystem and driving impactful messaging across various channels.


You will collaborate closely with cross-functional teams, including marketing, design, and product, to develop and execute a comprehensive content strategy that aligns with our business objectives and resonates with our target audience.


Your daily life

During the day, you will be led to:

  • Strategize content pillars and sub-pillars to guide the development of a comprehensive and cohesive content strategy;
  • Create specifications and develop content tailored to Petal's different client personas;
  • Plan the editorial calendar and content proposition, considering the brand's objectives and target audience;
  • Develop an editorial strategy to ensure consistency of content across all delivery platforms, maintaining a unified brand voice and messaging;
  • Conduct periodic content audits to assess the effectiveness and relevance of existing content, identifying areas for improvement and optimization;
  • Oversee writing style and tone for all content, ensuring it aligns with the brand guidelines and resonates with the target audience;
  • Develop content governance guidelines for tone, style, and voice of all content, and ensure adherence to these guidelines throughout content creation and distribution processes;
  • Analyze the content marketing strategy to evaluate its effectiveness, identifying key metrics and performance indicators;
  • Track and calculate content ROI, assessing the impact of content efforts;
  • Ensure that the content strategy aligns with and supports the business objectives;
  • Write clear, attractive copy with a distinct voice, conveying key messages effectively and engaging the target audience;
  • Interpret copywriting briefs to understand project requirements, collaborating with stakeholders to gather necessary information and insights;
  • Edit and proofread copy as needed, ensuring accuracy, consistency, and adherence to brand standards;
  • Utilize SEO principles and best practices to optimize copy and enhance its visibility and reach.

Your profile
Are you a strategic and creative thinker, known for your capacity to develop compelling content strategies that captivate and engage audiences? Are you looking for the opportunity to shape a brand's content ecosystem and drive impactful messaging? _The sky is the limit_ If you have:

  • A minimum of 3 to 5 years of experience in a content strategy or related role;
  • Exceptional copywriting skills to effectively plan, direct, design, and edit content that yields results;
  • A proven track record in handling and strategizing marketing campaigns;
  • Content monetization skills and the ability to plan how content can drive customer engagement and ultimately lead to revenue generation;
  • The ability to handle multiple projects and work effectively with various stakeholders simultaneously;
  • A keen eye for detail and a strong editorial competency determining what content should be retained, edited, rewritten, or discarded;
  • The ability to analyze content marketing data, spot patterns, and identify trends;
  • Strong teambuilding skills;
  • A keen interest in understanding organizational goals and targets;
  • Leadership qualities to drive initiatives forward, and influence stakeholders;
  • The ability to handle pressure, maintain composure, and deliver highquality work;
  • Experience in the healthcare industry (asset);
  • A good command of French;
  • Since most of your target audience will be located in Englishspeaking provinces, a complete command of English is required.

Petal's position on remote working


In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to.

Post-pandemic, Petal employees will continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.


Our benefits

  • A signing bonus of $1,000 for your remote work setup;
  • Compensation that recognizes your contribution;
  • 4 to 6 weeks of vacation per year;
  • 5 paid personal days per year;
  • A group RRSP / DPSP
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