Marketing Manager - Toronto, Canada - InnerSpace

Description

Who we are
InnerSpace is changing how people experience the indoors.

We enable companies to take advantage, in a good way, of their two biggest resources:
people and property.

Working closely with clients to provide technology-based solutions for their office space, our clients include some of the world's leading technology, airline, sporting and entertainment, coworking, and food and beverage companies.

Whether in their office building, stadium, university campus or cafeteria, we provide the data our customers need to make critical space planning decisions.

We value top-tier service, forward-thinking partners, and passionate people


What we're looking for

InnerSpace is looking for a world class
Marketing Manager to take the lead in our marketing and advertising efforts, overseeing the success of various marketing initiatives.

What you'll do

• Identify target audiences, establish positioning, and develop creative marketing plans to support business objectives and support various verticals
• Analyse consumer trends, customer insights, market analysis, and marketing best practices to build successful campaigns and gotomarket strategies
• Present insights and gotomarket strategies with formal proposals to the management team and provide recommendations on tactics
• Partner with internal teams to design, test, and evolve leadnurturing tactics
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Develop strategies and lead the execution of marketing programs from start to finish, leveraging internal support to drive qualified traffic to our front door
• Manage the marketing budget and ensure that all marketing material is in line with our brand identity
• Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Qualifications

• 45 years of previous work experience in a marketing role in earlystage Enterprise SaaS companies.
• Strong track record in building and executing multichannel campaigns in an Enterprise B2B/ SaaS space
• Experience in setting up and optimising Google Adwords campaigns
• Experience in creating and executing content and social media calendars
• Experience in working with and managing vendor relationships
• Experience in optimising landing pages and user funnels
• Experience with marketing automation and CRM tools
• Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
• Proven success in developing and executing marketing plans and campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Proficiency with online marketing and social media strategy
• Strong project management, multitasking, and decisionmaking skills
• Analytical and problemsolving skills for coming up with ideas to increase demand for products and services
• Strong leadership skills (previous experience in a leadership role would be highly desired)
• Bias towards action and pace.

Here is what you can expect from us

• We offer competitive compensation that includes benefits, an equity component, and the chance to be a part of something BIG
• We're also remote/hybrid, so you don't have to be tied to an office
• Oh, and did we mention long weekends? Yeah, each one is four days long, just so you have a little more time for you
• We are committed to providing a barrierfree work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, we will make accommodations available to applicants with disabilities upon request during the recruitment process._