Marketing & Communications Associate - Vancouver, Canada - Goh Ballet

Goh Ballet

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Goh Ballet Academy Canada

Job Title:
Marketing and Communications Associate

Location:
Vancouver, B.C.

Goh Ballet Academy is one of Canada's pre-eminent ballet training institutions, with an enviable international reputation for excellence.

Established in 1978, the Academy is now under the direction of Chan Hon Goh, former Principal Dancer of The National Ballet of Canada.

People are at the heart of our success.

We are passionate about bringing great dance experiences to the widest possible audience; about giving the world's best creative talent the stage it deserves; and about providing our people and partners with opportunities to realize their full potential.

POSITION OVERVIEW

The Marketing & Communications Associate plays a crucial role in building a strong and consistent brand identity for Goh Ballet, generating new business leads, improving market share, and maximizing revenue.

Reporting to and working with the Academy's Director, the Marketing & Communications Associate will execute all branding, advertising, marketing and event activities.

CANDIDATE DESCRIPTION
You are a dynamic, nimble, organized, detail-oriented and self-motivated individual.

You have proven experience developing and executing successful marketing campaigns, events and projects, whilst coordinating and inspiring others on the administrative team.

You are resilient, and willing to do what it takes to get the job done to improve our organization and build our brand.

You understand our core values and can play a part in advancing strategy and brand positioning. You have an affinity for the arts and its place in our communities.

Postsecondary degree in Marketing and/or Communications. Equivalent work experience will be considered.
4+ years, experience in a marketing, communications specific role.
Excellent verbal and written communication skills.
Ability to work in a fastpaced environment.
Excellent technological literacy, specifically using Microsoft Office Suite, G-Suite, Meta Business Suite, Mailchimp, Google Ads & Google Analytics, Wordpress, Adobe Creative Suite.
Creative and detail oriented: You have an impeccable eye for branding, design, and details.
Analytical: you are confident with analyzing insights and data to optimize strategies
Ability to cultivate and maintain a positive and engaging team culture.
Desire to grow with Goh Ballet Canada, taking on increased responsibility and a diverse range of duties as needed.
Able to work evenings and weekends as required for special events.

DUTIES

Brand Management & Strategy:

Develop and create marketing and promotional strategy for Goh Ballet Canada (Vancouver & Toronto), including brand management, advertising, web and design collateral.
Analyse insights and consumer trends, market analysis and marketing best practices to build successful strategies and produce reports analysing the effectiveness of Academy's marketing campaigns with recommendations for improvement.
Produce advertising plans & budgets for key campaigns throughout the year.

Marketing & PR:

Execute all aspects of paid digital advertising campaigns.
Social media management: develop social content calendar, curate and post compelling content to promote all programs and events, coordinate shoots, and edit photos and video content as needed, manage engagement and make recommendations to increase growth across the Academy's platforms.
Develop and execute web strategy and website management for several websites. Perform regular audits. Ensure website is optimized with keywords and other SEO best practises.
Oversee all written communications and develop copy for our enewsletters, advertising campaigns, website, social media accounts and business development.
Produce branded print and digital design materials for campaigns, sometimes working with external marketing and design agencies and partners.
Media relations: manage incoming media inquiries, produce press releases and media kits, schedule interviews, & facilitate media personnel onsite.

Events:

Lead Goh Ballet's events strategy; supervise all aspects of planning, logistics and management for events, shoots, and presentations. Ensure readiness for all events on the annual calendar.
Responsible for marketing, promotional and sponsorship events as well as ensuring the delivery of any crosspromotional initiatives.

Support Business Development and Communications:

Support the Director in meeting with key external stakeholders who can advance and promote the work of Goh Ballet.
Develop and implement key recruitment initiatives.
Contribute to sponsorship and fundraising initiatives

SALARY & BENEFITS