Programmatic Trader - Toronto, Canada - Postmedia Network Inc
Description
Reports to:
Senior Manager, Trading Desk
Location:
Toronto, ON
The Company:
Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms.
Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.
This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.The Opportunity:
What you'll do:
- Execute and manage a variety of campaigns across various platforms display, video, Youtube, audio and DOOH, ensuring high performance
- Analyze and optimize campaign performance to meet and exceed client goals and expectations, measuring against established KPIs, such as CPA and ROAS.
- Work closely with all stakeholders to ensure campaign success, participating in kickoff and client calls when required
- Monitor campaigns performance, pacing and margins to provide strategy, campaign recommendations, reports & insightful findings to Sales and clients
- Manage campaign expectation and communicate upsell opportunities to Sales
- Build campaign reports for external postcampaign learning's for clients
- Educate stakeholders on programmatic offering, programmatic setup, optimizations and best practices.
- Provide ideas to improve process, campaign build, and optimizations for the team.
- Work on adhoc projects.
Who you are:
- 2+ years of experience in advertising, programmatic buying, campaign analysis and optimisation
- Experience working with industry recognized technology platforms (i.e. adservers, DSPs, DMPs), Display and video 360 & Campaign Manager 360 preferred
- Degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
- Detailoriented, curious, proactive and resourceful
- Ability to work under pressure, meet deadline and manage volume.
- Excellent organization and communication skills.
- Understanding of attribution models, customer journey, ROAS, ROI and advertising metrics.
- Expert level in Excel; you can create advanced report and dashboard.
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