Digital Marketing Specialist - Canada - GoodLife Fitness

GoodLife Fitness

Verified Company

Canada

4 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position Description

Digital Marketing Specialist

Who is a Digital Marketing Specialist?

This role is responsible for creating digital marketing content and campaigns for various channels including but not limited to social media, that accurately reflects GoodLife Fitness brand and sub-brands.

This role will work with the Social Media team to populate and manage the digital marketing content calendar for all active and future channels.

This role must develop tactical social media campaign strategies and content that support the various business units' requests and overarching business goals on a monthly basis.

This role is responsible for analyzing and reporting on the success of campaigns and activations across social media, and providing actionable insights on continued support and improvement of campaigns and strategies.

What will you be doing?

Supports Digital Marketing Manager with planning of social calendar and strategy, Curates, develops and deploys effective social media and digital marketing content that support campaigns and activations across all active channels. Also ensuring consistent branding of various posts, ads and messages for each activation.
Meets with key internal stakeholders to identify business unit goals and upcoming initiatives that require support on social media.
Develops an effective social media support strategy to support business unit goals and requests
Executes social media posts utilizing Sprinklr (social media tool) and maintain/update social media posting schedules
Ideates and develops tactical execution with social media content and creative, working with designers to conceptualize assets
Works with any other necessary internal stakeholders to gather assets (i.e., Audience lists, website links, contributor content, disclaimers etc.)
Collaborates with the Customer Membership team on social media comment management. Work through approval process with key stakeholders
Deploys, monitors and provides reporting on final, approved activation
Works closely with paid media lead and external media/creative agencies on the execution of paid media (digital, social media, traditional) to support campaigns and activations
Works with media agency to develop campaign plan and budget recommendations
Works with the Digital Experience team to create custom digital audience lists needed for campaign targeting to marketing platforms and share them with the agency
Maintains communication with media partners to launch activation ads and campaigns as planned
Participates in paid campaign planning, learning with social media team, paid media agency and partner platforms (i.e., Pinterest, Meta, LinkedIn)
Works with any other necessary internal stakeholders to gather assets (i.e. audience lists, website links, offers, content, disclaimers etc.)

Do you have what it takes?

Bachelor's degree
2+ years experience in digital marketing experience in marketing communications, copywriting or content marketing, as well as paid digital advertising
Strong knowledge of major social media platforms, both paid and organic (Facebook, Instagram, YouTube, TikTok)
Experience using SMM tools (Sprinklr Hootsuite etc.)
Understanding of

Microsoft Office:
Word, Excel, PowerPoint, Outlook etc.

What's in it for you

Ongoing training and development to ensure a long and successful career path
Career advancement opportunities
Competitive Total Rewards Package
FREE Fitness membership
Fun and energetic atmosphere to come to every day

At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported.

We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve.

We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable.

If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.