Marketing Strategist - Winnipeg, Canada - Manitoba Hydro
Description
MARKETING STRATEGIST
Winnipeg, MB
_ Manitoba Hydro is consistently recognized as one of Manitoba's Top Employers_
_ Great Benefits_
- Competitive salary and benefits package.
- Definedbenefit pension plan.
- Nineday work cycle which normally results in every other Monday off, providing for a balanced approach to work, family life
- and community.
- Flextime and partially remote work schedule, depending on nature of work, operational requirements and work location.
exceptional customer satisfaction. Join our team of Manitoba's best as we continue to build a company that supports innovation,
commitment and customer service.
Reporting to the Manager of Marketing, the Marketing Strategist will have a critical role in analyzing and optimizing the performance
of marketing efforts and digital marketing channels, while also aligning marketing outputs with customer journeys and leading
strategies to improve the customer experience. The Marketing Strategist will be responsible for working in collaboration with various
stakeholders and demonstrating expertise in strategic thinking while brainstorming innovative concepts for future marketing
strategies and campaigns.
_ Responsibilities:
_
- Perform indepth research to identify new market opportunities and establish market trends, both inside and outside of the
- Accountable for setting specific marketing goals that align with enterprise direction and business goals.
- Participate in strategy sessions to identify and deliver marketing opportunities, while managing marketing sensitivities.
- Develop innovative concepts to promote the brand, existing and new products & services, retain customers, target specific
brand objectives.
- Plan and monitor marketing activities and campaigns.
- Evaluate marketing outcomes including marketing tactics, customer conversions, ROI, ROAS and Customer Acquisition Cost
- Assist in the development and articulation of the overall marketing strategy for Manitoba Hydro in consultation with the
- Oversee the successful planning, coordination, and delivery of external marketing campaigns including determining the
- Manage external campaign budgets across a variety of channels including, but not limited to, paid social media, digital, print,
- Work in collaboration with the Digital Engagement Supervisor to ensure digital solutions/channels are leveraged in the delivery
- Work in collaboration with the Creative Services Supervisor to ensure marketing strategies align with creative concepts, brand
- Work in collaboration with Product Research & Development and Product Management teams to align marketing strategies
- Work in collaboration with the Customer Strategy & Experience team to analyze and optimize the performance of marketing
- Work in collaboration with the Corporate Communications team to align on key messages to be incorporated within marketing
- Triage incoming marketing campaign requests received from teams outside of SMPD, ensuring that marketing campaign
- MANITOBA HYDRO IS COMMITTED TO DIVERSITY AND EMPLOYMENT EQUITY
Reference Code:
CO
_ Qualifications:
_
- Completion of a fouryear university degree in Marketing, Communications (or relevant discipline) from an institute of
- Familiarity with SEO/SEM, Google Analytics, and social media metrics.
- Excellent organizational and time management skills.
- Excellent communication (written, oral and presentation) skills.
- Excellent interpersonal skills with a proven ability to comfortably and effectively build and maintain a broad range of
- Creative thinker with datadriven analytical aptitude.
_ Salary Range_
Starting salary will be commensurate with qualifications and experience. The range for the classification is $40.04-$55.25 Hourly,
$76,728.86-$105,875.12 Annually.
11, 2023.
We thank you for your interest and will contact you if you are selected for an interview.
**_ This document is available in accessible formats upon request. P
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