Chef Associé, Gestion de Catégories Assoc Mgr - Mississauga, Canada - Keurig Dr Pepper

Keurig Dr Pepper
Keurig Dr Pepper
Verified Company
Mississauga, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Job Overview:

ASSOCIATE MANAGER, CATEGORY MANAGEMENT


The person acts as a category expert to support business needs by leveraging retailer POS sales, consumers and shoppers data into actionable insights for the Keurig Canada business and their partners.

He or she liaises with Commercial Strategy & Marketing functions to build customer recommendations in order to demonstrate our category leadership while maximizing our mutual volume and profit.

The person will report to the Senior Manager, Category Management (Cold Beverages).


RESPONSIBILITIES

  • Develop and cultivate business relationships with assigned accounts' contacts that establish KDP as the indispensable partner for all category management needs;
  • Support Key Account Managers in identifying strengths, weaknesses, opportunities and threats in the beverage markets and turn them into meaningful observations & solutions to stimulate category growth;
  • Work collaboratively with key internal stakeholders from Commercial Strategy or Marketing ensuring internal strategic alignment on category recommendations;
  • Lead analyses collected from a range of different sources (ex. Nielsen, NPD) including also retailer databases (ex: Dunnhumby, IRI/Circana, LDIA). Identify business opportunities, risks and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement);
  • Provide adhoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary;
  • Accountable in presenting market trends and product competitiveness (4P analysis) resulting in factbased strategies and tactics that will drive the retailers' Category and Keurig Canada sales growth;
  • Act as a key contact between internal and external partners, representing category leadership function at appropriate internal or customer meetings;
  • Analyze, prepare and present merchandising recommendations to key internal and external partners such as planograms;
  • Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action;
  • Keep abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.

QUALIFICATIONS

  • University degree in marketing, administration or any other relevant field;
  • Minimum 35 years' experience in category management in consumer goods, preferably in the food industry;
  • High proficiency with Nielsen (MarketTrack, Homescan, Connect Express);
  • Experience working with retailer POS/Loyalty databases (ex: Dunnhumby, IRI/Circana, LDIA) is an asset;
  • Planogram management software (JDA/Blue Yonder Space planning) is an asset;
  • Proficient with Microsoft Office suite (Word, Excel and Powerpoint).

COMPETENCIES

  • Bilingualism (French & English);
  • Excellent communication skills, both oral and written;
  • Good analytical and critical thinking;
  • Attention to details;
  • Independent, dynamic person with excellent teamwork skills;
  • Excellent time management and prioritysetting skills;
  • Ability to work in a constantly changing, fastpaced environment;
  • Aptitude to work in a collaborative, crossdepartmental work environment;
  • Build easily strong internal and external relationships;
  • Ability to juggle with many sources of data and synthetize information into a selling story.
This person will be part of a dynamic and passionate team within an evolving organization. In addition to a competitive compensation package including benefits, RRSP and vacation, we also offer tuition reimbursement

  • Keurig Dr Pepper Canada is a leading multinational beverage company, with offices all over the world and across Canada. From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have _
- determined_
- that French & English language (written and spoken) are _
- required_
- . _

  • We have further evaluated that the English knowledge already _
- required_
- from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we _
- require_
- such knowledge is the smallest possible to ensure the effective accomplishment of our mission._


Requirements:


Chef Associé, Gestion de Catégories


La personne agit en tant qu'expert en gestion de catégories pour répondre aux besoins de l'entreprise en utilisant les données de ventes des détaillants sur les consommateurs et les acheteurs pour générer des faits saillants exploitables par Keurig Canada et ses partenaires.

Il/elle assure la liaison avec les fonctions de stratégie commerciale et de marketing pour élaborer des recommandat
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