Marketing Experiential Lead - Vancouver, Canada - Dilawri Group of Companies - BC Region
Description
Looking for a great opportunity to work in Canada's largest Automotive Group? Join the Family today, the Dilawri Lifestyle is waiting for you
Dilawri Group of Companies is currently looking to fill the position of
Performance Marketing Lead.
Job Summary
Reporting directly to the Director, Retail Marketing, the Marketing & Experiential Lead, BC Region is responsible for managing, developing, and executing all experiential and traditional marketing initiatives, supporting customer retention and lead generation (sales, service, parts) for the ultra-luxe brands/dealerships under their purview.
As the primary point of contact for those brands/locations, this role requires close collaboration with internal and external stakeholders agencies, and vendors to develop and implement effective yearly marketing plans, monthly tactical campaigns, experiential activations, sponsorships, digital updates, social media strategies, and other ad hoc tasks.
Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri- and OEM-mandated brand guidelines. The position requires strong attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.
Duties and Responsibilities
- Act as the daytoday marketing contact for designated ultraluxe dealerships/brands
- Manage events/experiential initiatives for dealerships as well as the BC Region
- Participate in OEMmandated marketing meetings and offsite events
- Develop & execute yearly marketing plans for each dealership
- Align with each dealership's General Manager on monthly vehicle priorities/promotions; submit robust briefs for creative executions that support sales & service programs
- Manage digital advertising programs (TRFFK) & SEO requirements
- Manage monthly advertisingperformance reviews
- Manage local search platform content (i.e., Google Business Profile, Bing, Yelp)
- Oversee and/or execute all experiential/sponsorship requirements
- Review analytics and reporting, and provide insights to relevant stakeholders
- Manage all media buys (e.g., print, radio, etc.)
- Manage budgets, invoices, & coop requirements
- Manage social media accounts, including organic posting & reporting
- Perform monthly dealership audits (instore experience & websites)
- Maintain clear lines of communication with National marketing about, e.g., storelevel activations, new partnerships, donations, etc.
- Miscellaneous dealership support
Secondary
- Provide professional customer service and support to all stakeholders
- Follow establuished company policies and procedures
- Participate in meetings and training, as required
- Follow Health & Safety Program rules, as well as provincial Occupational Health & Safety regulations
Qualifications
- Education_
_Skills_
- Keen understanding of marketing bestpractices
- Experience writing copy for a wide range of purposes
- Familiarity with the process of developing and posting content for social media channels (i.e., Instagram, Facebook, LinkedIn, YouTube)
- Knowledge of and experience in SEO, Google Ads
- Experience managing partnership/sponsorship activations, including events
- Able to multitask and prioritize projects effectively in a fastpaced environment
- Flexible team player, multitasker, and creative problemsolver
- Strong attention to detail
- Proven ability to be a team player, relationship builder, and company representative
_Experience _
- Three (3) years of marketing, PR, or related experience
- Experience managing and guiding a team/agency partner(s)
- Automotive/dealership retail experience is an asset
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