Specialist, Marketing - Vaughan, Canada - Alectra Utilities

Alectra Utilities

Verified Company

Vaughan, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Opportunity

Job Posting Number:

Position:

Specialist, Marketing

Location:

Vaughan (Cityview)

(Hybrid:
Remote/In-office)

Reports to:

Manager, Marketing

Business Unit:

Energy Solutions & Growth

Division:

Customer Insights & Acquisitions

Hours per Week:

35

Rate of Pay:

Number of Openings:

1

Union:

No

Open:

April 9, 2024

Close:

April 23, 2024

Alectra is committed to putting our people first in providing a positive employee experience and a safe work environment. Our Hybrid Workplace policy allows for an effective balance for employees with the opportunity to work in a hybrid environment; a combination of Remote / Inoffice work based on operational requirements_

Position Purpose:

The Marketing Specialist is responsible for creating and managing high quality marketing content for Alectra Energy Solutions (AES) and its various lines of business.

Reporting to the Manager, Marketing, this role is instrumental in the design, development and execution of strategic marketing plans that contribute to the overall growth and success of the organization.

Key Responsibilities/Accountabilities:

Design and develop key strategic marketing tactics across a variety of channels for AES and various lines of business
Execute digital media campaigns, print production, web development and video production
Create high quality content for social media, web copy, case studies, brochures etc.
Media planning for digital and social media campaigns
Plans and executes targeted paid online marketing campaigns across a variety of digital channels
Create and manage an active content calendar and library of digital assets
Own and manage the Alectra Energy Solutions website, from content updates to functionality improvements to analytics reports
Coordinates the distribution of content on Alectra's owned and earned channels
Implement and manage blocking charts to ensure timely completion of all tasks
Champions the brand by maintaining an expert understanding of, and working within, Alectra's brand standards and corporate policies
Liaise with different business unit leads to understand current and longterm business needs and objectives
Maintain a strong understanding of the energy solutions sector including customers and competitors
Deliver effective vendor and invoice management
Lead marketing activity management such as webinars, events, conferences and maintain current marketing inventory
Provide marketing support to other departments, as required
Ensures compliance to legislative, regulatory and Health & Safety policies, procedures and standards
Perform other duties as assigned

Qualifications, Knowledge, Skills and Competencies:

Education & Specialized Knowledge

Post-Secondary Degree in Marketing or related field
Experience with Adobe Suite of products (including Photoshop and/or Illustrator) and Canva
Must hold and maintain a valid class "G" driver's license

Experience

5+ years professional marketing experience in a competitive business landscape. Journalism experience is an asset.
Experience in content writing, graphic design and/or digital content creation
Experience working with external creative services agencies
Energy Solutions business experience is an asset

Skills/Abilities/Competencies

Thrives in dynamic, changing environment
Solid problemsolving and analytical skills
Strong written and presentation skills
Superior attention to detail and organization skills with the ability to deliver high quality, creative work
Ability to plan, prioritize and execute multiple projects and initiatives within established timelines
Ability to build and maintain collaborative working relationships with internal and external stakeholders
Team player, able to work collaboratively with internal/external stakeholders

How to Apply

If you would like to be considered for this position and meet the qualifications, please submit your resume by clicking on the button below.

You can also submit a resume for us to keep on file and review as new opportunities arise that might be the right fit for your skills and experience.

We thank all applicants for their interest in a career with Alectra. Only those selected for an interview will be contacted.