Sales Coordinator - Toronto - The Second City

Description

Dedicated to entertaining, inspiring, and transforming through courageous comedy, The Second City is the premier brand in improv-based sketch comedy, with sold-out shows playing on stages in Chicago, Toronto, andNew York City, and our Touring and Theatrical companies entertaining an additional one million theatergoers a year around the globe. The Second City Training Centre is the largest school of improvisation-based arts on the planet, with locations in Chicago, Toronto, and New York. Second City Works, the B2B side of Second City, has brought award-winning improvisation and audience-driven techniques to over 600 Fortune 1000 companies, challenging businesses seeking a more collaborative culture to innovate through development programs, original digital and video content, campaign consultation, private events, and more.

The Sales Coordinator will manage all inbound sales inquiries and ensure clear, timely communication between the Sales Manager, clients, and internal teams, facilitating cross-departmental coordination and planning.

As the Sales Coordinator, you are at the forefront of creating and executing memorable experiences for our guests and clients. You will be working in a closely knit team where a "Yes, And" attitude and ensemble-orientation is an absolute must.

This is a full-time salaried position.The Second City understands that evening hours might be a requirement of this role and so acknowledges that a later start-time to in-office work hours may be required. The ideal candidate for this position is available to work a flexible schedule if needed and will also have some degree of flexibility to set their own schedule.

The Sales Coordinator operates in an engaging and creative professional office environment and requires a minimum of 3 in-office workdays a week.

• This role will be based in Second City's Toronto theatre at 1 York Street.
• Salary – $55,000-60,000 CAD with an OTE of up to $75,000 CAD

ESSENTIAL FUNCTIONS

• Actively contributes to achieving approximately $300,000 CAD target in annual revenue through group sales and private workshop bookings.
• Provide support for the full sales cycle from lead generation to contract execution.
• Prepare contracts, event details & invoices. Track deposits and final payments.
• Track, prioritize, and organize all incoming event sales leads, presenting them in a clear, actionable format for the Sales Manager.
• Serve as the initial point of contact for event and group sales inquiries, providing timely and professional responses.
• Liaise with the marketing team to develop a streamlined lead management system.
• Identify underdeveloped sales opportunities and help design service solutions to maximize potential.
• Draft event contracts, BEOs (Banquet Event Orders), and client agreements for review by the Sales Manager.
• Coordinate and maintain all client files, including audio/visual needs, room layouts, and key correspondence.

Event Execution & Logistics

• Provide on-site support for events, including setup and teardown, ensuring a seamless guest experience.
• Create event briefs, floor plans, and detailed maps to support internal teams and help the Sales Manager stay informed on upcoming events.
• Assist in the planning and execution of internal events.

Cross-functional Collaboration

• Collaborate with the marketing team to support promotional initiatives, partner visits, influencer engagement, and outreach efforts (e.g., Destination Toronto).
• Support relationships in the travel and tourism sector (tour operators, hotel concierges, conference organizers).
• Coordinate with the finance team to ensure accurate client settlements and billing.
• Partner with internal departments—including Production, Training Centre, and Operations—to ensure smooth event execution.

Relationship & Community Engagement

• Assist in organizing and staffing group sales events, including pre-show receptions, client appreciation events, and site visits.
• Greet groups and provide front-line hospitality support as part of our engagement strategy.
• Maintain strong internal relationships to support collaborative, cross-departmental planning.

Equity, Diversity & Inclusion

• Demonstrate a continued commitment to upholding equity, diversity, and inclusion principles within the organization.

QUALIFICATIONS

• The ideal Sales Coordinator will have experience of at least 2 years of providing sales support in an entertainment, attractions, or travel & tourism setting.
• Entrepreneurial, outgoing, and personable, with a natural ability to network and build meaningful relationships.
• Highly developed customer service skills, genuinely warm presence, a sincere and outgoing nature, strive for service excellence.
• Functional knowledge of event ticketing and hands-on experience with ticketing systems preferred.
• Experience event coordinating within a sales environment.
• Demonstrated history of exceeding sales goals and quotas.
• Experience in supporting strategic partnerships and audience development programs.
• Demonstrated experience maintaining relationships with diverse audiences.
• Strong written and oral communications skills. You love interacting with people, you will be around them a lot to get this job done
• You have strong organizational skills and the ability to remain flexible to changing business needs.
• Proficiency in Microsoft Word and Excel. Knowledge of is helpful.
• Physical Demands: This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking. May occasionally involve stooping, kneeling, or crouching.
• May involve moving or lifting items no more than 50 pounds.

ADDITIONAL INFORMATION

The Second City is an open, inclusive workplace and welcomes applicants who bring along with them diverse life experiences, including every permutation of economic and cultural backgrounds, orientation, ethnicity and points of view. We strive to continue our efforts to work with people who may otherwise be marginalized or underrepresented in our business and around our community.

The Second City follows public health guidelines and recommendations regarding safety measures to navigate the Covid-19 pandemic.