Digital Media Specialist - Vancouver, Canada - Richardson Wes Heating & Plumbing

Description

Location:
Vancouver, BC (preferred)


Company Overview:
We are a reputable plumbing and heating company based in Vancouver, providing high-quality services to our clients.

As we expand our reach, we are seeking a talented individual to join our team as a Bilingual Graphic Designer & Marketing Specialist.

This role will be pivotal in creating visually appealing digital artwork to advertise our services across various platforms, targeting primarily Chinese-speaking audiences.

This government-funded project is supported through the CDAP (Canadian Digital Adoption Program).


Responsibilities:

• Create captivating digital graphic art for advertising our plumbing and heating services.
• Develop engaging visual content optimized for Chinese social media platforms such as WeChat, Xiaohongshu, and Chinese Facebook.
• Manage and maintain a consistent brand image across all digital marketing channels.
• Collaborate with the marketing team to develop and execute marketing strategies targeting the Chinesespeaking community.
• Translate marketing materials and content from English to Chinese (and vice versa) as needed.
• Assist in the planning and execution of marketing campaigns.
• Monitor and analyze the performance of digital marketing efforts, providing insights and recommendations for optimization.
• Occasionally attend inperson meetings in Vancouver to discuss marketing strategies and initiatives with the team.

Requirements:

• Fluent in both English and Chinese, with strong written and verbal communication skills in both languages.
• Proficient in graphic design software such as Adobe Photoshop, Illustrator, or equivalent.
• Demonstrated experience in creating digital artwork for social media advertising campaigns.
• Knowledge of Chinese social media platforms (e.g., WeChat, Weibo) and understanding of their advertising capabilities.
• Ability to work independently and collaboratively in a fastpaced environment.
• Strong attention to detail and ability to meet deadlines.
• Located in or near Vancouver, BC, for occasional inperson meetings.

Qualifications:

• Previous experience in the plumbing or construction industry is a plus.
• Knowledge of SEO principles and digital marketing analytics tools.
• Familiarity with WeChat, Xiaohongshu ??? and Chinese Facebook
• Familiarity with WordPress or other content management systems.
• Understanding of cultural nuances and preferences within the Chinesespeaking community.

Skills / Highlights

Fluency in English and Chinese:
Ability to communicate effectively in both languages, including writing, speaking, and translating.

Graphic Design:

Proficiency in graphic design software such as Adobe Photoshop, Illustrator, or similar tools to create visually appealing digital artwork.

Cultural Awareness:
Knowledge of Chinese culture, preferences, and trends to create culturally relevant content that resonates with the target audience.

Social Media Savvy:

Familiarity with Chinese social media platforms such as WeChat, Weibo, and Chinese Facebook to optimize content for each platform.

Creativity:
Ability to generate innovative ideas and concepts for marketing campaigns and graphic design projects.

Application Instructions

If you have any examples or samples of your work please attach those too


Job Type:
Part-time


Pay:
From $19.00 per hour


Expected hours:
per week


Benefits:

• Dental care
• Extended health care
• Paid time off

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Education:

• DCS / DEC (preferred)

Work Location:
Hybrid remote in Vancouver, BC V6A 1R5