Marketing Vice-president - Toronto, Canada - Savvypro Education

Description

SavvyPro is a global Educational Institution with a purpose-driven approach to delivering leading performance.

Founded in 2014 by a number of Bay Street business professionals, we have provided academic coaching, educational counselling, and career development services to our clients.

The company believes high-quality career training can help career starters, especially international students, develop an effective set of skills necessary to achieve their career goals.

Name of Company:
SavvyPro Edu Inc.


Location: 720 Spadina Avenue, Unit 310, Toronto, ON, M5S 2T9


Job Title:
Marketing Vice-President (NOC 00013)


Terms of employment:
Permanent Full-time Position


Salary:
CAD$98,280/year ($54.00 per hour for 35 hours a week)


Language of work:
English


Job Duties & Responsibilities:

As the Marketing Vice President, you will be responsible for developing the overall go-to-market strategy for SavvyPro. You'll work cross-functionally with the Sales team, Operation team and senior executives in a dynamic and rapidly growing market.

This opportunity is for an innovative and experienced marketing leader who takes full ownership, is a team player, and knows how to deliver results.

This role reports directly to the Chief Operations Officer.


What You'll Do:
Collaborate with the COO to develop strategic marketing initiatives

Work with the leadership team to plan and execute key marketing programs

Direct and implement the next phase of the Canada West market development project. Lead the marketing team in developing partnerships with colleges and student unions in Canada West.

Collaborate with our Sales and Operation teams to align our commercial objectives of promoting and driving awareness of our brand and services, while always bringing the voice of the customer back to any decision we make

Monitor and evaluate the overall performance of the Online Marketing Team, Offline Marketing Team and Advertising Team against predetermined targets, as well as individual's performance

Lead and build from scratch the Marketing Team through hiring, coaching, and development

Measure, analyze, and report on programs, campaigns, OKRs, and KPIs for the marketing team

Coordinate multiple channels of marketing strategies, including online, offline and advertising

Raise brand awareness, while attracting customers and driving engagement and loyalty

Oversee marketing & advertising creative, from ideation through to execution, to deliver exceptional marketing campaigns

Lead day-to-day marketing activities, as well as long-term strategies

Liaise with external vendors and agencies, including media opportunities and various ecosystem partners

Planning and budgeting

Maintain knowledge of trends, best practices, regulatory changes, and new technologies; keep up to date on emerging market trends and competitors


Skills/Experience requirements:


Education:
Bachelor's Degree or higher in business administration, commerce or a

related field

Work Experience:
At least four years of marketing management work experience, including experience in organizing and holding marketing campaigns (online/offline) and representing the company in marketing campaigns and business negotiations

Knowledge of LMS (Learning Management System), ERP (Enterprises Resource Planning), Dingding Talk, Chuangketie, Google Sheet, Google Doc, MikeCRM, WeChat, Zoom, Teambition, Classin, Feishu.

Excellent speaking and written communication skills in English

Willing to travel internationally and to travel extended periods.


How to apply:


Job Types:
Full-time, Permanent


Salary:
From $98,280.00 per year


Ability to commute/relocate:

• Toronto, ON M5S 2T9: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (required)

Experience:

- management: 4 years (required)


Willingness to travel:

• 25% (preferred)

Work Location:
In person