Marketing Manager - Toronto, Canada - HSBC

HSBC

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Opening up a world of opportunity.

We're a financial services organization serving more than 39 million customers across the globe through our Wealth & Personal Banking, Commercial Banking and Global Banking & Markets businesses.

We're here to use our unique expertise, capabilities, breadth and perspectives to open up a world of new opportunities for our customers, our people and our communities.

About Global Functions

HSBC's Global Functions play a vital role in supporting the bank's Global Businesses and offer a broad range of career opportunities in areas from Legal, Risk and Finance to Human Resources, Sustainability, Marketing and Communications.

Our operational and functional teams around the world help HSBC's Global Businesses to operate efficiently and effectively on a day-to-day basis.

They also focus on controls and governance to reduce risk and protect the Group's reputations.

The global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank.

The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives.

About the role

This role is part of the Wealth & Personal Banking team, which ensures that all activity, regardless of channel, is strategically aligned and cohesive.

It also sets the direction for the Wealth & Personal Banking planning to ensure that the campaign plans are clearly aligned to business customer and brand objectives.

The role holder is responsible for:

Drives customer acquisition and share of wallet growth in key segments, building the HSBC brand presence (both online and offline channels) and supporting the local activation of marketing initiatives
Manage and implement marketing activities required to support the annual marketing plan on time and in budget (including campaign development & briefing, communication, proofing, stakeholder approvals, reporting results and etc )
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics, making optimization recommendations, and creating comprehensive reports
Leverage and implement best practices, customer insights and data to execute marketing plans across different lines of business
Build and maintain strong and effective working relationships with internal business partners and external agencies/suppliers to ensure highquality and timely execution of marketing programs, and to ensure competitiveness
Manage project risk and due diligence with compliance, translation and third party management/procurement
Being a media expert manage media agencies with providing valuable media expertise to lead media plans with a key eye on optimization and driving results
Oversee internal partnerships to align with business objectives and marketing KPIs
Be a customer champion, collaborative team player and adopt agile ways of working

KPIs will include, and not restricted to

Execution of Marketing Programs
Delivery of business outcome / ROMI
Improved Customer Experience (CX) outcomes. [NPS/ CSAT / CCF]
Brand Equity Growth

Responsibilities:

Execute effective marketing initiatives with the ability to lead internal meetings to drive strategic alignment
Implement marketing strategies and activities in line with the agreed Marketing plan, strategy, budget, and activity schedule
Work with agencies and third parties to deliver campaigns and assets to time and in budget with independence
Work with a range of key stakeholders within HSBC business teams to share outputs and best practice, securing alignment and buyin of marketing objectives
Work directly with a broad range of agencies (e.g. creative, media)
Assume daytoday management of agencies to deliver campaigns on time and within budget with a strong view of the strategic direction
Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
Support achievement of the HSBC vision, Values, goals and culture in personal behaviour, actions and decision making
Communicate and adhere to HSBC policy and procedures in order to ensure good operational, financial and project management, policy and procedural compliance and early identification and effective resolution or escalation of issues that arise

Requirements

Minimum of 5 to 7 years proven and progressive financial services marketing experience or equivalent in a fastpaced, complex environment
Minimum of a bachelor's degree in business, marketing, related field or equivalent experience.
Strong organizational, project management, statistical, analytical, communications, presentation, and lateral thinking skills
Excellent creative writing and oral communication skills
Positive, nothing