Principal, Digital Strategy - Toronto, Canada - Earnscliffe Strategies
Description
Our Principals play a vital role in leading our client teams and ensuring high-value, excellent client service. This position focuses primarily on business development and the management of our Digital Strategy & Creative Services team. This position will report directly to the Digital Lead with responsibilities including but not exclusive to the following:
Business Development
· Responsible for developing and executing a business development strategy to raise Earnscliffe's digital service profile publicly, aligned with respective service offering and expertise.
· Determine market opportunities and develop strategies in support of digital and creative service sales.
· Coordinate and develop pitch materials and proposals in support of digital services and creative design sales opportunities.
· Identify and pursue opportunities to expand the scope of service offerings within existing client accounts.
· Meet annual business development and sales targets.
Client Service and Team Management
· Responsible for the strategy, oversight, and execution of multi-channel paid digital campaign, content planning and digital auditing services for an array of clients in the public, private and not-for-profit space.
· Experience developing digital strategy, channel plans and audience targeting strategies across paid and owned channels to support and make appropriate recommendations for client campaigns.
· Understanding of paid advertising tools within Facebook/Instagram, , YouTube/Google, Twitter and other social media channels, programmatic digital advertising, traditional ad buying and analytics tools.
· Management of the digital strategy team including mentorship, ensuring roles and responsibilities are fulfilled, a high level of client servicing is provided, as well as an efficient use of project time and scope according to budget.
· Responsible for developing creative strategy, reviewing and providing input into advertising content and overarching direction in connection to digital placements.
· Demonstrate a commitment to continued learning and upskilling on digital marketing trends, best practices, and platforms.
· Contribute an informed perspective within the client team and to the client, as needed.
· Accountable for the oversight of the client accounts, including invoicing, managed revenue splits, sales credits, etc.
Earnscliffe Values and Expectations
· Uphold the vision and values of the organization of Excellence, Integrity, Trust, Team, and Inclusion, along with justice, equity, diversity and inclusion principles.
· Maintain professional level consultation with all levels of team members and external clients and third-party vendors.
· Review all materials to ensure accuracy and quality prior to distribution.
· Undertake responsibilities and assignments in a timely manner.
· Ensure timely responses to team member and client requests.
· Manage expectations within your client team and proactively communicate deviations from commitments.
· Contribute to internal initiatives in support of the management of the business and team process development.
· Meet performance standards as defined by the performance management program, ensuring consistently meeting or exceeding targets established.
Qualifications
· Minimum post-secondary degree/ diploma preferred
· Minimum 8 years experience working in a similar role or within a professional services consulting firm preferable within digital communications, marketing, and creative strategy.
· Demonstrated experience effectively leading multiple projects/files, including the ability to prioritize and negotiate when presented with conflicting demands.
· Experienced at building and fostering high-performance teams.
· Demonstrated ability to successfully undertake business development activities in pursuit of developing a book of business.
· Exceptional verbal and written communication, comfortable with presenting concepts to a diverse audience across the organization.
· Ability to identify and respond appropriately understanding various parties and stakeholders involved in decision-making processes with the ability to anticipate reactions and recommend solutions.
· Demonstrated ability to build strong relationships with peers, direct reports, internal and external stakeholders, including media vendors
· Proficiency with CRM systems or Salesforce and Microsoft Office including Word, Excel, Outlook, Teams, PowerPoint, etc.
· Excellent problem-solving and decision-making abilities to make sound recommendations based on research, analytics and translating data into tangible outcomes and actions.
· Effective time management skills to manage timelines while working under pressure.
· Excellent public speaking, facilitation and/or presentation skills.
· Self-motivated with a high level of initiative and exceptional organizational skills.
Work Location: Toronto, Ottawa or Vancouver
Salary: $120,000 - $150,000
We believe in equal opportunity in employment practices without discrimination and comply with all laws regarding human rights in the provinces where we operate.