Marketing Specialist - Surrey, Canada - Cambian Business Services

Description

Marketing Specialist

Opportunity
Cambian is at the forefront of digital health information solutions, providing innovative
academic institutions to enhance access to care, streamline care delivery, engage individuals in
their care, and gather essential data. Our mission is to facilitate self-management and improve
care coordination through increased interoperability. We are committed to driving positive
change in the healthcare industry, and we're looking for a talented Marketing Specialist to join
our team and help us fulfill our mission.


Role:
Marketing Specialist
As a Marketing Specialist at Cambian, you will play a vital role in developing and executing
cross-functional teams, you will identify target markets, craft compelling messaging and
content, and execute campaigns to drive customer acquisition and retention. This role presents
an exciting opportunity to contribute to our mission of enabling self-management and
enhancing care coordination through improved interoperability.


Responsibilities

• Develop and execute marketing strategies to promote Cambian's innovative healthcare

institutions.

• Create compelling messaging, content, and collateral to effectively communicate the value

proposition of our solutions to target audiences.

• Collaborate with product management and sales teams to understand market trends,

customer needs, and the competitive landscape, incorporating insights into marketing
strategies.

media marketing, content marketing, webinars, and events, to drive awareness, engagement,
and lead generation.

• Manage digital marketing channels, including website, blog, and social media platforms, to

enhance brand visibility and attract target audiences.

• Analyze marketing performance metrics and KPIs, such as website traffic, engagement,

conversion rates, and ROI, and optimize marketing strategies based on insights.

• Coordinate with external agencies, vendors, and partners to support marketing initiatives and

campaigns as needed.

• Stay uptodate with industry trends, emerging technologies, and healthcare regulations to

inform marketing strategies and ensure compliance.

• Collaborate with internal stakeholders to develop marketing materials, presentations, and

sales tools to support customer engagement and enablement.


Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• 3+ years of experience in marketing, with a focus on technology, healthcare, or related

- industries.

• Strong understanding of the healthcare industry and digital health solutions.
• Experience developing and executing marketing strategies and campaigns across multiple

- channels.

• Excellent communication and writing skills, with the ability to create compelling messaging

- and content.

• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Ability to work effectively in a fastpaced, dynamic environment, managing multiple projects

- and priorities simultaneously.

• Strong analytical and problemsolving skills, with a datadriven approach to decisionmaking.
• Team player with excellent interpersonal skills and the ability to collaborate effectively with

cross-functional teams.


Additional Desired Qualifications

• Knowledge of the Canadian healthcare market.
• Experience working with channel partners that are active in the healthcare market.

Flexible Remote Work
Cambian's head office is in Surrey, BC. Since the COVID-19 pandemic we have encouraged team
members to work from home. We have continued this practice and many team members work
require a computer at home and the ability to communicate regularly via web conferencing
platforms. Most team members are working in the Pacific Time Zone, but others are based in
the Mountain Time Zone or the Eastern Time Zone.


About Us
Cambian is a digital health information solutions provider. Leading healthcare organizations,
care, streamline care delivery, engage individuals in their care, and gather essential data.
Cambian's digital health platform provides Fast Healthcare Interoperability Resources (FHIR)
frameworks (SMART on FHIR) that work on top of a Clinical Data Repository (CDR). Cambian's
distributed architecture, standards-based approach, and integration tools enable better
interoperability, reduced costs, and enhanced workflow. Cambian is a globally recognized
expert in assessment tools, person-centred best practices, team-based care, and integration of
clinical and administrative systems. Cambian has over two decades of experience designing and
Canada and internationally. The company has earned its reputation as a trusted technology
partner by consistently delivering excellent solutions via a collaborative approach, engaging

stakeholders in continuous improvement to achieve success. Cambian was founded in 2000 and
is based in Surrey, BC.


How to Apply
transcripts, examples of your work, and references.