Manager, Product Marketing - Toronto, Canada - Mackenzie Financial Corporation

Mackenzie Financial Corporation

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Description:

Grade:
P7**
Division: IGM Marketing**IGM Financial Inc.

is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements.

The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals.

Its activities are carried out principally through IG Wealth Management and Mackenzie Investments

Under IGM Financial's unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967.

Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.

At Mackenzie Investments You Can Build Your Career with Confidence

.

We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them.

As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians.

We are proud to be recognized as one of

Canada's

Top Employers

by

Mediacorp

Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also

providing

resources to ensure physical and mental wellness were put front and

centre

.
Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing.

You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities.

We are dedicated to offering a hybrid work environment when applicable.

Creativity. Strategy. Nimbleness. Team. It's what powers us and sets us apart.

With transformational leadership and the development of a truly innovative and integrated Marketing organization, it's an exciting time to be in Marketing at Mackenzie We're building deeper client relationships, leveraging client insights, innovative media and engaging content via digital and social growth channels to build a fresh marketing approach that differentiates us from traditional investment marketing teams.

This role is an incredible opportunity to have significant, transformational impact on the organization and business.

The Role

The Product Marketing Team plays a pivotal role at Mackenzie by leading the development of effective Marketing plans and strategies that are aligned to corporate goals, objectives, and strategies.

The Manager, Product Marketing is responsible for providing planning and strategic support in the development of Mackenzie's annual marketing plan and strategic initiatives.

This includes identifying, understanding and reconciling any shifts in business needs, advisor and investor insights and competitive and industry trends that may impact Mackenzie Investments, and proposing the appropriate strategies across various business units to address them.

Major responsibilities include:

Support the creation, management and execution of the strategic Marketing plans for broad scope multichannel and multisegment initiatives
Build and manage close relationships with key business partners, both inside and outside of Marketing, to understand and influence their strategies and priorities
Coordinate with internal teams to align Marketing plans with enterprise goals and objectives
Translate and execute the strategic Marketing plan into tactical plans inclusive of content, campaigns, editorial, digital and media
Communicate the tactical plans to key partners inside and outside of Marketing, by educating and influencing across multiple levels
Support efforts to better understand and improve the experience and resources for the advisor and investor

Minimum Requirements:

A minimum of four years in Marketing, with at least two years of Product Marketing experience gained within the financial services industry.
Strong knowledge of capital markets, asset categories and investment products.
Superior strategic planning and product marketing and communications capabilities.
Proven success working with sales distribution and product management/investment teams.
Strong relationship management and influencing skills at multiple levels.
Excellent written and verbal communication and presentation skills.
A track record of results in Product Marketing.
Proficiency in MS Office Suite, specifically PowerPoint and Excel.

Education:

A University degree with an emphasis on Marketing, Business Administration or Economics.
MBA, CFA an asset
CSC preferred.

Please visit our

c

areer page by clicking on the following link:
Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you re