Marketing Coordinator - North Vancouver, Canada - ROMEX Canada

Description

The Marketing Coordinator builds the Romex North America brand and drives leads into the business by supporting the creation and execution of the annual marketing plan and strategies.

S/he does so through focused content creation (digital and print), executing and measuring campaigns, conducting market and prospect research, providing reports, building our social media presence and keeping up-to-date with the industry's latest developments, trends, competitors, and promotional opportunities.

• 2 years of experience in a digital marketing role.
• Graphic design experience & education a bonus.
• Marketing Degree, Marketing Certificate, or equivalent experience.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook) and intranet/internet.
• Savvy with all current social media platforms.
• Superb verbal and written communication skills.
• Ability to prioritize and meet deadlines.

• Provides input on which industry related tradeshows, industry events, etc. to attend.
• Manages the cataloguing of all project content (photographs, videos, testimonials, etc.).
• Aids in the creation of content for the website.
• Coordinates with the outsourced digital marketing team to ensure the results are meeting expectation, problem solves if off track, oversees that updates are made to the website.
• Creates copy for and sends the semimonthly newsletter monitoring associated key metrics.
• Aids in the creation of company literature (digital and print), signage, webinars, presentations and more per the marketing plan and as requested by Sales Team members.
• Creates visual concepts for promotional activities.
• Coordinates with the ROMEX Germany graphic design team as required for digital and physical content creation.
• Creates copy and visuals for and posts on social media accounts as directed by the marketing plan including video and drone footage.
• Acts as the contact point for and distributes online leads to appropriate Sales Team members.
• Prepares weekly, monthly and annual marketing reports to measure program success (e.g. campaigns, social media, etc.).
• Creates, manages and shares the marketing calendar.
• Provides market research, forecasts, competitive analyses, campaign results, and consumer trends.
• Supports the VP Business Development to develop and implement short and longterm marketing strategies and advertising campaigns in order to increase brand awareness and drive leads.
• Executes marketing plans, campaigns, and strategies in line with the agreed budget.
• Provides assistance and communicates the marketing plans, strategies, competitive research, forecasts and more to the Sales team in order to achieve the company's goals.
• Keeps all sales & marketing collateral available for use by coordinating requirements with graphic designers, inventorying stock, placing orders, etc.
• Researches competitive products, companies, industry trends and provides this information to the VP Business Development and the Sales Team.

• Dental care
• Extended health care
• Paid time off

• French not required

• Monday to Friday

• Bonus pay