Digital Marketing Specialist - Richmond Hill, Canada - Hope and Healing International

Hope and Healing International

Verified Company

Richmond Hill, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Digital Marketing Specialist
Join us as we go to the world's poorest places - so the most vulnerable are not left behind.

About Hope and Healing International:

We are a Christian organization, working to bring hope and healing for children with disabilities in the world's poorest communities.

About this Role:

Employment status:
Salaried, Full-Time (35 hours per week)

Salary:
TBD + Benefits & RRSP

Location:
th Ave - Unit 1, Richmond Hill, Ontario

Reporting to the Digital Acquisition and Brand Awareness Manager the Digital Marketing Specialist is an internal business partner working to develop successful, long term, strategic relationships with both internal customers and suppliers.

As part of Hope and Healing International's Marketing team the Digital Marketing Specialist works to align digital and social presence across market segments to grow our online revenues and demonstrate value through innovative, integrated digital marketing approaches.

Essential duties and responsibilities:

Execute, deploy and optimize brand aligned, digital and social media content aligned with our Integrated Marketing Strategy
Oversee and ensure the fulfillment of digital projects
Provide content and search engine optimization
Analyse and report on digital and social performance (web/social analytics)
Coordinate content and social media calendars that support Hope and Healing International's objectives
Contribute to the development of a social media strategy and execute against KPIs
Monitor Hope and Healing's online presence and respond to donor comments
Monitor industry news and trends to align our overall marketing efforts
Suggest and implement digital marketing methods to acquire, engage, retain and lift donors
Generate custom reports, summaries and analyses for various segments and monitor results including KPIs and ROI
Stay uptodate with digital media trends and new developments
Conduct A/B tests and provide analysis to manage the success of online marketing campaigns, including establishing benchmarks to evaluate success
Participate in other Marketingrelated tasks, adhoc and asassigned
Bachelor's Degree in Business, Marketing, Digital Marketing, or related discipline
Digital Marketing Certificate would be considered an asset
3 to 5 years of relevant experience in digital marketing
Solid experience in SEO, Google Analytics, Google Ads, Facebook ads
Understanding of internetbased consumer behavior and direct marketing principles
Knowledge of best practices and standards of online fundraising
Proficiency in Microsoft Office
Knowledge of Donor Management Systems
Photoshop, Illustrator, and other graphics and media editing software not a requirement but a definite plus
Smart, datadriven, highenergy, emotionally mature, detail oriented and highlyorganized team player
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines

Working conditions and other requirements:

Standard office environment
Hybrid work from home and office option
Must be fully committed to the core values and mission of Hope and Healing International
Must have a reliable source of transportation

Why would you want to come and work with us?

You will work shoulder to shoulder with people excited about changing the world for children with disabilities so they can go to school, play and thrive in their community.
You can bring your faith to work it makes for an awesome atmosphere.
We provide a comprehensive health benefits (medical, dental, vision, etc.)
We want to support your plans for retirement, so we provide a generous RRSP contribution, up to 5% of your annual salary.
We believe in meaningful time off, so we offer 15 paid vacation days starting from the first year of service,10 paid personal days and days off to volunteer and for spiritual growth.
Flexibility and worklife balance are important to us, so we provide hybrid work model (two work from home days each week for most roles) and remote work opportunities available.
We love spending time with friends and family, so we work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
We observe the National Day for Truth and Reconciliation with a day off and emphasize that the recognition and commemoration of the tragic and painful history and ongoing impact of residential schools is a vital component of the reconciliation process.
Employees' wellbeing is our priority, we have ergonomics and comfortable workspaces/rooms, fitness reimbursement, preferred membership pricing at Goodlife gyms and Employee Assistance Program (EAP).
We encourage employees' professional growth, you will be eligible for paid training and development.

If this tempts you even a little bit and you meet the minimum requirements, let us set up a conversation.

Please forward your cover letter and resume by