Media Director - Regina, Canada - Phoenix Group

Description

MEDIA DIRECTOR

• This job is located in Regina, SK_

As one of Saskatchewan's largest marketing and advertising agencies, the work we do is meaningful. The media buys are significant, from $5K to $1.2MM. The diversity of our team reflects the customers we have and the community we live and work in.

We support Canadian brands to create loyalty and prestige to their products or services.


Media Director's Role

As our Media Director, you will lead a team of traditional and digital media planners, strategists and specialists to ensure the best outcomes for our clients.

As an experienced planner yourself, you will be hands-on planning and fulfilling strategies on behalf of our clients.

To be successful in this role you will LOVE to plan.

Like an engineer, when faced with a complex situation involving many factors, you enjoy managing all variables, aligning and realigning them until you are sure you have arranged them in the most effective way possible.

How you will spend your time

Leadership/Mentorship
- 25% of your time you will be doing this (and in all you do)

Media Planning - 40% of your time will be doing this
Manage media planning and strategy for select clients working closely with our Media Planners.

Negotiate rates with vendors.


Campaign Management - 15% of your time will be doing this

Work with your media team to actively monitor your campaigns, tracking performance metrics to make sure it is meeting the advertising objectives.

Ensure that media space/time is booked quickly and accurately.


Measure and Report - 20% of your time will be doing this
Assist in building post-analysis for major campaigns.

Prepare and present campaign reports, performance insights and recommendations.


Education

Diploma, certificate or degree in any of the following: Business administration OR communications OR marketing which will provide a great foundation for success in this role.

A combination of micro-learning and relevant experience is equal in our eyes.


Experience and why it's important
5+ years working as a media planner and buyer

2+ years working in a leadership role with direct reports

Be familiar with digital marketing platforms such as Google AdWords, Facebook Business Manager, Google Analytics and Google Tag Manager as this role will require daily use of these platforms.

Have a solid understanding of traditional media, its strengths and the tools to assist in planning. You will need to have strong negotiation skills.

Building relationships with
clients, by developing trust and mutual respect, plus having the knowledge to explain which marketing mix best reaches the desired audience.

Relationship building with
vendors and suppliers by treating them as equal partners in success, in turn gaining a level of respect that results in suppliers wanting to find ways to exceed your expectations.

Relationship building with your
coworkers, in the office or remote, a mutual admiration for what each person brings to their role.

Who loves this type of work
Relationship builder. You thrive in a workplace where friendships are encouraged.

It's important for you to work at a place where the character and personality of others are valued, rather than their status or job title.

Analytical. You like to let the data tell the story. It's never just wishful thinking, outcomes are real and measurable.

Strategic. You see patterns where others see complexity. After careful review, analysis and planning, you move forward confidently and swiftly.


This role is located in Regina, SK.
Staying true to what we do, that is being creative, there are many options available.

Ideally, we'd like to ensure you are set up for success with the right onboarding, which is best done in person.

Everyone's life situation is unique. We want to hear what your situation is and work together for a win-win.

Professional references will be required.

The above description is a summary of responsibilities and is not an exhaustive list of duties. A comprehensive job description will be provided in the interviewing process.

Phoenix Group is an equal opportunity employer committed to a diverse and inclusive work environment.

Qualified applicants must hold appropriate citizenship or documents permitting them to reside and work in Canada.


Benefits:

• Extended health care
• RRSP match

Schedule:

• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Experience:

- management: 2 years (preferred)

- media planning: 5 years (preferred)


Work Location:
In person