Strategic Marketing Manager - Vaughan - Cella

    Cella
    Cella Vaughan

    6 days ago

    Description

    We are seeking a high-impact Strategic Marketing Manager to join our client's team as a pivotal leader and strategic partner. In this newly created role, you will be responsible for steering the marketing organization across North America, leveraging market intelligence and organizational insights to drive brand equity and market share. This is a unique opportunity for a "tactical strategist" to elevate a growing team, redefine brand messaging for the North American market, and eventually grow into a senior leadership position.

    As the Strategic Marketing Manager, you will act as a proactive partner to the leadership team and sales organization. You will take ownership of the marketing team's direction, bringing the gravitas and credibility necessary to present data-driven insights to executive stakeholders. This role requires a creative thinker who can maximize the marketing budget through innovation and smart resource allocation.

    You will lead the transition of brand messaging—moving from global templates to strategies specifically tailored for Canada and the US. You will manage three primary distribution channels: Direct-to-Consumer (D2C), B2B (Developers/Architects), and a growing Dealer Network. Your success will be defined by your ability to implement a strong strategic plan, optimize lead generation, and foster deep cross-functional collaboration.

    Responsibilities

    • Strategic Leadership: Develop and execute comprehensive marketing strategies for North America, aligning short-term actions with long-term business growth and competitive positioning.
    • Sales Partnership & Coaching: Collaborate closely with the sales team to create initiatives that drive results; coach team members on marketing-driven sales techniques.
    • Market Intelligence: Lead research initiatives to identify new opportunities, monitor competitor activity, and translate complex data into actionable plans.
    • Channel Management: Drive lead generation for D2C, build brand awareness within the B2B construction/architect segment, and implement marketing support programs for the expanding US dealer network.
    • Agency & Budget Management: Oversee the marketing budget and manage external agency relationships (specifically for Meta, Google, and SEO) to ensure high ROI and brand consistency.
    • Team Mentorship: Lead and guide the internal marketing team, fostering a high-performance environment and helping junior members elevate their professional presence.
    • Content & Brand Equity: Oversee the development of compelling creative assets that strengthen brand positioning and drive concept awareness in North American markets.

    Requirements

    • Experience: 5+ years of experience in strategic marketing roles, specifically within B2B, building solutions, or construction-related industries.
    • Strategic Mindset: Proven ability to develop forward-looking strategies and a 90-day roadmap that balances internal team capabilities with external agency support.
    • Communication & Influence: Exceptional presentation and interpersonal skills; the ability to influence executive leadership and bring "gravitas" to data-driven discussions.
    • Agility: A proactive, resilient, and flexible mindset—capable of thriving during periods of strategic change and organizational evolution.
    • Analytical Proficiency: Experience with CRM systems, digital marketing analytics, and interpreting market data to optimize lead generation and decrease Cost-per-Click (CPC).
    • Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
    • Creativity: Ability to "go to the drawing board" and innovate on a lean budget.
    • Extroverted & Social: Willingness to connect deeply with stakeholders and maintain a positive, humorous outlook.
    • Independence: Ability to work autonomously while remaining a collaborative team player.

    Work Location: Hybrid (3 days per week onsite in Vaughan, Ontario)

    Travel: Occasional travel required (1x/year to Europe; 1-2x/year to Vancouver and the US; occasional trade shows)

    If you are a results-oriented strategist with the resilience to lead change and the tactical skills to deliver growth, we encourage you to apply today Please submit your resume and a cover letter detailing your experience in B2B marketing and how you have successfully influenced cross-functional leadership teams.

    Note: This posting is for existing and upcoming vacancies.

    Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

    #J-18808-Ljbffr

  • Marketing Manager

    1 month ago

    Only for registered members Vaughan, Ontario

    We are a small team with huge opportunity looking to grow the team with highly creative fresh perspectives energy love for what we do. · Highly creative · with experience in Digital Marketing Content Marketing Social Media Marketing. · ...

  • Marketing Manager

    1 month ago

    Only for registered members Vaughan

    We are looking for a leader who can manage the department and find strategic ways to keep up with the trends, consumer behavior, and competitive landscapes to make informed decisions and adjustments to marketing plans. · ...

  • Marketing Manager

    1 month ago

    Only for registered members Concord, ON

    We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. · Digital marketing experience in e-commerce and product management. · Innovative campaigns across multiple channels. · ...

  • Senior Marketing Manager

    3 days ago

    Only for registered members Vaughan, Ontario

    The Senior Marketing Manager at ODL plays a pivotal role in shaping how our brands, products, and innovations connect with customers across Canada. · ...

  • influencer marketing manager

    1 month ago

    Only for registered members Vaughan

    We are looking for an Influencer Marketing Manager to lead our creator and partner programs across platforms like TikTok, Instagram, YouTube and Twitch. · You will own the strategy, relationships and campaigns that help us reach new audiences, bring our brands to life through cre ...

  • Product Marketing Manager

    5 days ago

    Only for registered members Canada-Vaughan

    This role focuses on driving adoption, utilization and revenue growth through targeted campaigns sales enablement and customer engagement initiatives. · ...

  • influencer marketing manager

    1 week ago

    Only for registered members Vaughan

    We are looking for an Influencer Marketing Manager to lead our creator and partner programs across platforms like TikTok, · Instagram, · YouTubeband Twitch. · Develop an influencer and creator strategy that supports our overall marketing and growth goals across multiple brands · ...

  • Strategic Marketing Manager

    2 weeks ago

    Only for registered members Vaughan, Ontario

    We are seeking a high-impact Strategic Marketing Manager to join our client's team as a pivotal leader and strategic partner. In this newly created role you will be responsible for steering the marketing organization across North America leveraging market intelligence and organiz ...

  • Sr. Marketing Manager

    1 month ago

    Only for registered members Vaughan, Ontario

    The Senior Marketing Manager at ODL will lead national strategic marketing initiatives that drive demand elevate brand presence and support revenue growth across diverse product categories and distribution channels This role oversees successful new product launches omni-channel c ...

  • Marketing Manager

    1 month ago

    Only for registered members Maple, ON

    We are currently hiring for a Marketing Manager position at Richview Manor. The successful candidate will be responsible for planning and monitoring all operational activities within the marketing department. · ...

  • Marketing Manager

    1 week ago

    Only for registered members Vaughan $90,000 - $112,000 (CAD)

    · Toromont Cat seeks a Marketing Manager to drive growth initiatives and strengthen market presence. · Develop and execute marketing strategy and communication plan · Partner with Caterpillar industry teams for shared objectives and coordinated marketing plans · ...

  • Marketing Manager

    2 weeks ago

    Only for registered members Vaughan $135,000 - $142,000 (CAD)

    Toromont Cat is looking for a Marketing Manager to serve as a strategic partner to the business and a key driver of our growth initiatives. · ...

  • Marketing Manager

    1 month ago

    Only for registered members Richmond Hill

    This is a full-time hybrid role located in Richmond Hill, ON, with the flexibility to work partially from home.As a Marketing Manager, you will oversee the development and execution of marketing strategies to enhance brand awareness and drive business growth. · ...

  • Marketing Manager

    1 month ago

    Only for registered members Richmond Hill, Ontario

    This is a full-time hybrid role located in Richmond Hill, ON. As a Marketing Manager you will oversee the development and execution of marketing strategies to enhance brand awareness and drive business growth. · You will also ensure marketing initiatives align with organizational ...

  • Influencer Marketing Manager

    1 week ago

    Only for registered members Vaughan, ON LA Y

    +A global leader in digital entertainment is seeking an experienced and driven Influencer Marketing Manager to own and grow its creator and digital partnership ecosystem. · +Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience. · ...

  • influencer marketing manager

    1 month ago

    Only for registered members Vaughan, ON LA Y

    We are looking for a dynamic and experienced Influencer Marketing Manager to take ownership of our entire creator and digital partnership ecosystem. · A global leader in the digital entertainment space requires someone who will directly influence how our brands connect with milli ...

  • Sr. Marketing Manager

    1 month ago

    Only for registered members Vaughan, ON

    +Job summary · The Senior Marketing Manager at ODL will lead national strategic marketing initiatives that drive demand, elevate brand presence, and support revenue growth across diverse product categories and distribution channels. · +ResponsibilitiesLead strategic product marke ...

  • Performance Marketing Manager

    1 month ago

    Only for registered members Vaughan, ON LA Y

    Ready to take the reins of high-impact growth campaigns and turn data into momentum. · ...

  • influencer marketing manager

    1 month ago

    Only for registered members Vaughan, ON

    A global leader in digital entertainment seeks an experienced Influencer Marketing Manager to lead their creator partnership ecosystem. · ...

  • Influencer Marketing Manager

    1 week ago

    Only for registered members Vaughan, ON

    A global leader in digital entertainment is seeking an experienced and driven Influencer Marketing Manager to own and grow its creator and digital partnership ecosystem. · ...

  • Marketing Manager

    5 days ago

    Only for registered members Toronto, Ontario

    The Integrated Marketing Planning team partners with our business units to design world-class marketing strategies that drive shareholder value. · ...

Jobs
>
Vaughan