- Translate creative briefs, promotional strategies, and brand guidelines into clear, effective, and on‑brand copy across digital channels including web, social, paid media, and retail placements.
- Develop tactical content that aligns with clients' brand identities and marketing objectives.
- Apply and adapt established messaging frameworks, tone, and voice across multiple formats and placements.
- Interpret and refine evolving client direction, helping shape content structure, hierarchy, and messaging when inputs are incomplete.
- Build and apply light content strategy when needed, extending a core idea across multiple tactics, placements, and formats.
- Partner closely with Art Directors, Designers, and Account Managers to ensure copy and visuals are cohesive, accurate, and aligned.
- Support video and motion content through scripting, storyboards, and copy direction in collaboration with production teams.
- Ensure all copy meets brand standards, legal requirements, and production specifications.
- Manage multiple workstreams simultaneously while meeting tight, retail‑driven deadlines.
- Present work internally and to clients as needed, clearly articulating messaging decisions and executional rationale.
- Post‑secondary education in Advertising or related field.
- 5+ years of experience in a copywriting role, preferably within an advertising, retail or related environment.
- Strong portfolio showcasing a diverse range of work.
- Excellent project management and production skills.
- Experience in directing video shoots and collaborating with production teams.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Exceptional communication and presentation skills.
- A keen eye for detail and a passion for creating high‑quality, impactful work.
- Thrives in an evolving fast‑paced and creative environment.
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Copywriter - Toronto - Publicisgroupe
Description
Company description
The Pub is a full‑service production offering with 450+ subject matter experts spanning Digital, Video and Print production. We work with some of the biggest brands in Canada & the US on projects ranging from anthem TV spots to social content to (literally) billions of emails and digital assets shot, designed, developed and deployed by our team. No matter the channel, we seek to create experiences and content that leaves a long‑lasting impact. And to do it saving you time and money, while still getting you to the best quality product.
Overview
As a Copywriter at The Pub, you will play a pivotal role in shaping the direction of our clients' digital assets. In partnership with an Art Director, you will collaborate with a creative team to develop and execute digital assets (web and social) for a national (U.S.) client.
Working in close partnership with an Art Director and the broader creative team, you will help translate big ideas and promotional strategies into clear, channel‑specific copy that supports a U.S. retail client's business goals, member value messaging, and established brand voice. Success in this role requires comfort working at speed, managing ambiguity, and building content systems that scale across multiple tactics.
Responsibilities
Qualifications
Additional information
We're committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
Salary
Transparency matters to us. The salary range for this position is $85K‑$95K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human‑first approach, where your experience and potential are recognized by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416‑925‑7733 or by email at
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Copywriter
Only for registered members Toronto, ON
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Copywriter
Only for registered members Toronto, ON
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Copywriter
Only for registered members Toronto, Ontario
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Copywriter
Only for registered members Toronto, Ontario
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Copywriter
Only for registered members Toronto, Canada
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Copywriter
Only for registered members Toronto, Canada
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Copywriter
Only for registered members Greater Toronto Area
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Copywriter
Only for registered members Toronto, Ontario
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Copywriter
Only for registered members Toronto, Canada
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Copywriter
Only for registered members Toronto, Canada
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Copywriter
Precondo- Toronto
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Copywriter
Only for registered members Toronto, Ontario
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Copywriter
Only for registered members Toronto, Canada
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Copywriter
Only for registered members Toronto
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Copywriter
Only for registered members Toronto, Ontario
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Copywriter
Only for registered members Toronto, Ontario
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Copywriter
Only for registered members Toronto, Ontario, Canada
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Copywriter
Only for registered members Toronto, Ontario, Canada
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Copywriter
Only for registered members Toronto, Ontario
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Copywriter
Only for registered members Toronto, ON
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Copywriter
Only for registered members Toronto