Senior Marketing Operations Manager - Vancouver

Only for registered members Vancouver, Canada

1 month ago

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Job summary

As a Senior Marketing Operations Manager at Hiive you will own the systems data and measurement layer that powers our go-to-market engine

Responsibilities

  • Defining and owning the marketing technology roadmap spanning ad targeting lifecycle marketing SEO/AEO social experimentation optimization measurement and attribution.
  • Designing data pipeline requirements between Hiives proprietary platform via tools such as PostHog and Omni Salesforce and other customer data repositories to power segmentation targeting analytics and reporting
  • Developing executive-level dashboards that measure marketing performance across the full customer lifecycle including acquisition transactions new customer activation churn and lifetime value
  • Builiding complex attribution models leveraging cohort analysis media mix modeling offline behaviors

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